Grant Number:	5R01CA194681-05 Interpret this number
Primary Investigator:	Huang, Jidong
Organization:	Georgia State University
Project Title:	Assessing the Intended and Unintended Consequences of E-Cigarette Tv Advertising
Fiscal Year:	2019

 DESCRIPTION (provided by applicant): If finalized, the FDA's proposed Deeming Rule would extend FDA's regulatory authority to e-cigarettes and other tobacco products, allowing FDA to propose rules that restrict their advertising and promotion. Any potential marketing restrictions FDA may impose on e-cigarettes in future are required by law to be based on the scientific evidence demonstrating the population-level impact of such measures. Unfortunately, to date, no studies have examined the population level impact of televised e-cigarette advertising. This project will advance the scientific knowledge on e-cigarettes by filling this critical research gap The overarching goal of this project is to examine the direct effects and the unintended consequences of televised e-cigarette advertising and provide timely scientific bases for FDA's Deeming Rule and any future potential regulatory actions on restricting marketing for Electronic Nicotine Delivery Systems (ENDS). The specific aims are: 1) to examine the impact of e-cigarette TV advertising on awareness, risk perceptions, intentions to use, initiation, and patterns of use of e-cigarettes and combustible cigarettes. 2) to assess the unintended consequences of e-cigarette TV advertising, examining a) its impact on attitudes, beliefs, and behaviors related to other ENDS products such as vaping pens, e-hookah, tank-style e-cigarettes/Mods, and vaping juice; b) substitution away from evidence-based cessation methods among smokers; and c) its impact on risk perceptions about vaping marijuana, intentions to vape, initiation, and marijuana vaping; and 3) to study whether/to what extent state and local tobacco control policies and policies restricting e-cigarette and marijuana use modify the direct effects and unintended impacts of e-cigarette TV advertising. These aims will be accomplished by applying proven research and analytic methods to a unique combination of new survey data and existing data collected via previously NIH-funded projects led by the proposed research team. The findings from this project will provide highly policy-relevant and timely scientific evidence on the population level impact of e-cigarette TV marketing. This project holds the potential to provide unique insight into e-cigarette TV advertising's direct effects and unintended influences on attitudes, beliefs, and behaviors related to a wide spectrum of ENDS and vaping products.




Cigarette Coupon Receipt and Smoking Relapse by Duration of Smoking Abstinence.
Authors: Wang Y. , Duan Z. , Weaver S.R. , Self-Brown S.R. , Ashley D.L. , Emery S.L. , Pechacek T.F. , Huang J. .
Source: American journal of preventive medicine, 2023 Sep; 65(3), p. 485-496.
EPub date: 2023-03-12.
PMID: 36918321
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Brief report on IQOS point-of-sale marketing, promotion and pricing in IQOS retail partner stores in Atlanta, Georgia, USA.
Authors: Henderson K.C. , Van Do V. , Wang Y. , Duan Z. , Popova L. , Spears C.A. , Weaver S.R. , Ashley D.L. , Barker D.C. , Huang J. .
Source: Tobacco control, 2023 Aug; 32(e2), p. e260-e264.
EPub date: 2022-08-02.
PMID: 35918133
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The Short-Term and Long-Term Associations Between Receiving Tobacco Discounts or Coupons and Smoking Cessation Among U.S. Adult Cigarette Smokers With Intention to Quit.
Authors: Wang Y. , Duan Z. , Weaver S.R. , Self-Brown S.R. , Ashley D.L. , Emery S.L. , Huang J. .
Source: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2023-03-22; 25(4), p. 699-708.
PMID: 36124654
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Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults.
Authors: Do V.V. , Nyman A.L. , Kim Y. , Emery S.L. , Weaver S.R. , Huang J. .
Source: International journal of environmental research and public health, 2022-10-03; 19(19), .
EPub date: 2022-10-03.
PMID: 36231939
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Consumption of JUUL vs. Other E-Cigarette Brands among U.S. E-Cigarette Users: Evidence from Wave 5 of the PATH Study.
Authors: Wang Y. , Duan Z. , Weaver S.R. , Popova L. , Spears C.A. , Ashley D.L. , Pechacek T.F. , Eriksen M.P. , Huang J. .
Source: International journal of environmental research and public health, 2022-08-31; 19(17), .
EPub date: 2022-08-31.
PMID: 36078551
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Longitudinal associations between e-cigarette use and onset of multiple modes of cannabis use among US adolescents.
Authors: Wang Y. , Duan Z. , Self-Brown S.R. , Weaver S.R. , Spears C.A. , Zheng P. , Eriksen M.P. , Huang J. .
Source: Addictive behaviors, 2022 Aug; 131, p. 107316.
EPub date: 2022-03-25.
PMID: 35364398
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Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign.
Authors: Wang Y. , Duan Z. , Emery S.L. , Weaver S.R. , Self-Brown S.R. , Ashley D.L. , Huang J. .
Source: JAMA network open, 2022-05-02; 5(5), p. e2211060.
EPub date: 2022-05-02.
PMID: 35532934
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Effect modification of legalizing recreational cannabis use on the association between e-cigarette use and future cannabis use among US adolescents.
Authors: Duan Z. , Wang Y. , Weaver S.R. , Spears C.A. , Zheng P. , Self-Brown S.R. , Eriksen M.P. , Huang J. .
Source: Drug and alcohol dependence, 2022-04-01; 233, p. 109260.
EPub date: 2021-12-31.
PMID: 35152099
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Role of Mental Health in the Association Between E-Cigarettes and Cannabis Use.
Authors: Duan Z. , Wang Y. , Spears C.A. , Self-Brown S.R. , Weaver S.R. , Zheng P. , Eriksen M.P. , Huang J. .
Source: American journal of preventive medicine, 2022 Mar; 62(3), p. 307-316.
EPub date: 2021-12-20.
PMID: 34949509
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The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA.
Authors: Wang Y. , Duan Z. , Emery S.L. , Kim Y. , Chaloupka F.J. , Huang J. .
Source: International journal of environmental research and public health, 2021-06-24; 18(13), .
EPub date: 2021-06-24.
PMID: 34202723
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Do e-cigarette sales reduce the demand for nicotine replacement therapy (NRT) products in the US? Evidence from the retail sales data.
Authors: Huang J. , Wang Y. , Duan Z. , Kim Y. , Emery S.L. , Chaloupka F.J. .
Source: Preventive medicine, 2021 Apr; 145, p. 106376.
EPub date: 2020-12-18.
PMID: 33346035
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At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017-2018).
Authors: Kim Y. , Emery S.L. , Vera L. , David B. , Huang J. .
Source: Tobacco control, 2021 Mar; 30(2), p. 137-146.
EPub date: 2020-03-20.
PMID: 32198278
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Sex Difference in the Association between Electronic Cigarette Use and Subsequent Cigarette Smoking among U.S. Adolescents: Findings from the PATH Study Waves 1-4.
Authors: Duan Z. , Wang Y. , Huang J. .
Source: International journal of environmental research and public health, 2021-02-10; 18(4), .
EPub date: 2021-02-10.
PMID: 33578770
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Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013-2019.
Authors: Duan Z. , Wang Y. , Emery S.L. , Chaloupka F.J. , Kim Y. , Huang J. .
Source: PloS one, 2021; 16(5), p. e0251203.
EPub date: 2021-05-07.
PMID: 33961669
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IQOS debut in the USA: Philip Morris International's heated tobacco device introduced in Atlanta, Georgia.
Authors: Churchill V. , Weaver S.R. , Spears C.A. , Huang J. , Massey Z.B. , Fairman R.T. , Pechacek T.F. , Ashley D.L. , Popova L. .
Source: Tobacco control, 2020 Dec; 29(e1), p. e152-e154.
EPub date: 2020-02-05.
PMID: 32024772
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The Story of Goldilocks and Three Twitter's APIs: A Pilot Study on Twitter Data Sources and Disclosure.
Authors: Kim Y. , Nordgren R. , Emery S. .
Source: International journal of environmental research and public health, 2020-01-30; 17(3), .
EPub date: 2020-01-30.
PMID: 32019070
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Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market.
Authors: Huang J. , Duan Z. , Kwok J. , Binns S. , Vera L.E. , Kim Y. , Szczypka G. , Emery S.L. .
Source: Tobacco control, 2019 Mar; 28(2), p. 146-151.
EPub date: 2018-05-31.
PMID: 29853561
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