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Grant Details

Grant Number: 5R37CA222002-02 Interpret this number
Primary Investigator: Wackowski, Olivia
Organization: Rbhs-School Of Public Health
Project Title: Perceptions and Impact of Modified Risk Tobacco Product Communication Messages
Fiscal Year: 2019
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ABSTRACT Combustible cigarettes are the most deadly form of tobacco, but public misperceptions exist about the relative risk of lower harm products such as snus and e-cigarettes. As such, tobacco control professionals have advocated that smokers be better informed of these reduced risks given that this may facilitate switching to these reduced risk products from combustible cigarettes, and subsequent harm-reduction benefits (e.g., lower lung cancer risk). Tobacco companies are also beginning to apply to the FDA for permission to make reduced risk claims in their advertising, and this trend is likely to continue as the industry moves the market towards developing products with reduced risks relative to cigarettes. However, very little is known about how to communicate reduced risk (RR) tobacco messages, where they should be placed, how consumers might perceive them, and what their effects might be. Only a few studies have begun exploring the impact of RR messages presented as a benefit claim on smokeless tobacco or e-cigarette advertisements, or presented within a warning label that is required on ads. No studies have compared one approach versus the other, nor their potentially different impacts on important outcomes such as perceived message source, credibility, recall, risk perceptions, and use intentions. Similarly, little research exists on the impact of tobacco reduced risk information included in educational types of materials, such as fact sheets. In contrast to ads, health education materials may give consumers a fuller understanding of both the potential risks and risks relative to cigarettes, and could be used by health organizations or act as packaging inserts. As such, the overall goal of this study is to advance understanding of communication about reduced risk tobacco products. The specific aims are to: 1) develop tobacco reduced risk messages for short and long communication formats; 2) compare the impact of reduced risk messages presented as ad benefit claims versus within ad warning labels and 3) examine the impact of snus and e-cigarette educational fact sheets with reduced risk information. This project aims to address an important and timely research gap and produce high impact practical results that can immediately be used to guide industry regulations on tobacco risk communication and the development of tobacco educational materials that address relative tobacco product risks.

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Content Analysis of Electronic Nicotine Delivery System Publications in Core Clinical Journals from 2012 to 2018.
Authors: Briganti M. , Wackowski O.A. , Delnevo C.D. , Brown L. , Hastings S.E. , Singh B. , Steinberg M.B. .
Source: International journal of environmental research and public health, 2020-03-25; 17(7), .
EPub date: 2020-03-25.
PMID: 32218306
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Baseline assessment of noticing e-cigarette health warnings among youth and young adults in the United States, Canada and England, and associations with harm perceptions, nicotine awareness and warning recall.
Authors: Sontag J.M. , Wackowski O.A. , Hammond D. .
Source: Preventive medicine reports, 2019 Dec; 16, p. 100966.
EPub date: 2019-08-06.
PMID: 31453077
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Characteristics of storefront tobacco advertisements and differences by product type: A content analysis of retailers in New York City, USA.
Authors: Giovenco D.P. , Spillane T.E. , Wong B.A. , Wackowski O.A. .
Source: Preventive medicine, 2019 06; 123, p. 204-207.
EPub date: 2019-03-28.
PMID: 30930262
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Youth and young adult exposure to and perceptions of news media coverage about e-cigarettes in the United States, Canada and England.
Authors: Wackowski O.A. , Sontag J.M. , Hammond D. .
Source: Preventive medicine, 2019 04; 121, p. 7-10.
EPub date: 2019-02-04.
PMID: 30731093
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The Impact of E-Cigarette Warnings, Warning Themes and Inclusion of Relative Harm Statements on Young Adults' E-Cigarette Perceptions and Use Intentions.
Authors: Wackowski O.A. , Sontag J.M. , Hammond D. , O'Connor R.J. , Ohman-Strickland P.A. , Strasser A.A. , Villanti A.C. , Delnevo C.D. .
Source: International journal of environmental research and public health, 2019-01-10; 16(2), .
EPub date: 2019-01-10.
PMID: 30634618
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Smokers' perceptions of risks and harm from snus relative to cigarettes: A latent profile analysis study.
Authors: Wackowski O.A. , Ray A.E. , Stapleton J.L. .
Source: Addictive behaviors, 2019 04; 91, p. 171-174.
EPub date: 2018-11-14.
PMID: 30501991
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