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Grant Details

Grant Number: 5R00CA187460-05 Interpret this number
Primary Investigator: Popova, Lyudmila
Organization: Georgia State University
Project Title: Communicating Harm of New Tobacco Products
Fiscal Year: 2018
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Abstract

DESCRIPTION (provided by applicant): Despite significant gains achieved by public education campaigns in past decades, many people still underestimate the risks of tobacco use. The situation is compounded by aggressive marketing of new and alternative tobacco products, such as snus, dissolvables, and electronic cigarettes. A timely public health response comprising more nuanced communication about health effects of tobacco products and regulation of new tobacco products is needed. Although new tobacco products have been marketed in the US since 2006, research examining effective counter-messages has been virtually nonexistent. The proposed project will determine effective ways to communicate harm of tobacco products by pursuing three Specific Aims: (1) Identify key features (e.g., naming specific diseases, depicting affected body parts, or listing harmful chemicals) of informational and emotional anti-tobacco messages. (2) Compare the effects of informational messages and those that combine information with emotional appeals on perceptions of harm of tobacco products, intentions to use tobacco products, and attitudes towards regulation of these products. (3) Determine how communication about cigarettes vs. novel tobacco products distinctly impacts message processing and responses to anti-tobacco messages among different subpopulations - current smokers, former smokers, and non-smokers. Work on Aim 1 will happen during the K99 phase and the key features of emotional and informational messages determined during this stage will inform development of anti-tobacco messages for testing in Aim 2 (R00 phase). During the R00 phase, I will run a series of four studies to test hypotheses of Aim 2 with different message topics (such as addiction, harmful constituents of tobacco products, or second-hand smoke), with various tobacco products (cigarettes and novel tobacco products), and in different populations (current and former smokers and non-smokers). The data from these studies will be pooled to accomplish Aim 3 through integrative data analysis, which will also occur in the R00 stage. In evaluating effects of anti-tobacco messages this project will go beyond the image/text dichotomy that dominated past research on cigarette warning labels. The proposed studies will be guided by the new conceptual model of processing and outcomes of anti-tobacco messages and will examine both desirable responses to the message and undesirable responses, such as message avoidance or reactance, another area of research on anti-tobacco messages that has received only limited empirical attention. This proposal will enable me to expand my training in tobacco control, regulatory science, advanced statistical methods, and behavioral interventions under the mentorship of a multidisciplinary team of experts in tobacco control, and provide critical preliminary data for me to launch my independent research career. This research is directly relevant to the development of new effective tools to counteract the increased promotion of novel tobacco products and will inform the FDA's policymaking and educational efforts on new and established tobacco products, including graphic warning labels.

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Publications

IQOS labelling will mislead consumers.
Authors: McKelvey K. , Popova L. , Kim M. , Lempert L.K. , Chaffee B.W. , Vijayaraghavan M. , Ling P. , Halpern-Felsher B. .
Source: Tobacco Control, 2018 Nov; 27(Suppl 1), p. s48-s54.
EPub date: 2018-08-29 00:00:00.0.
PMID: 30158208
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Heated tobacco products likely appeal to adolescents and young adults.
Authors: McKelvey K. , Popova L. , Kim M. , Chaffee B.W. , Vijayaraghavan M. , Ling P. , Halpern-Felsher B. .
Source: Tobacco Control, 2018 Nov; 27(Suppl 1), p. s41-s47.
PMID: 30352843
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Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups.
Authors: Yang B. , Liu J. , Popova L. .
Source: International Journal Of Environmental Research And Public Health, 2018-09-21 00:00:00.0; 15(10), .
EPub date: 2018-09-21 00:00:00.0.
PMID: 30248887
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Light and mild redux: heated tobacco products' reduced exposure claims are likely to be misunderstood as reduced risk claims.
Authors: Popova L. , Lempert L.K. , Glantz S.A. .
Source: Tobacco Control, 2018-09-12 00:00:00.0; , .
EPub date: 2018-09-12 00:00:00.0.
PMID: 30209208
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Testing messages about comparative risk of electronic cigarettes and combusted cigarettes.
Authors: Yang B. , Owusu D. , Popova L. .
Source: Tobacco Control, 2018-08-13 00:00:00.0; , .
EPub date: 2018-08-13 00:00:00.0.
PMID: 30104408
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Who are the smokers who never plan to quit and what do they think about the risks of using tobacco products?
Authors: Popova L. , Majeed B. , Owusu D. , Spears C.A. , Ashley D.L. .
Source: Addictive Behaviors, 2018-06-26 00:00:00.0; 87, p. 62-68.
EPub date: 2018-06-26 00:00:00.0.
PMID: 29958136
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Affect, risk perception, and the use of cigarettes and e-cigarettes: a population study of U.S. adults.
Authors: Popova L. , Owusu D. , Weaver S.R. , Kemp C.B. , Mertz C.K. , Pechacek T.F. , Slovic P. .
Source: Bmc Public Health, 2018-03-22 00:00:00.0; 18(1), p. 395.
EPub date: 2018-03-22 00:00:00.0.
PMID: 29566752
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Effects of Large Cigarette Warning Labels on Smokers' Expected Longevity.
Authors: Popova L. , Thrul J. , Glantz S.A. .
Source: American Journal Of Health Behavior, 2018-03-01 00:00:00.0; 42(2), p. 85-92.
PMID: 29458517
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Health Care Provider Intervention and Utilization of Cessation Assistance in 12 Low- and Middle-Income Countries.
Authors: Owusu D. , Wang K.S. , Quinn M. , Aibangbee J. , John R.M. , Mamudu H.M. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2018-02-06 00:00:00.0; , .
EPub date: 2018-02-06 00:00:00.0.
PMID: 29420833
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A Profile of Individuals with Anti-tobacco Message Fatigue.
Authors: So J. , Popova L. .
Source: American Journal Of Health Behavior, 2018-01-01 00:00:00.0; 42(1), p. 109-118.
PMID: 29320344
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Adolescents have unfavorable opinions of adolescents who use e-cigarettes.
Authors: McKelvey K. , Popova L. , Pepper J.K. , Brewer N.T. , Halpern-Felsher B. .
Source: Plos One, 2018; 13(11), p. e0206352.
EPub date: 2018-11-07 00:00:00.0.
PMID: 30403731
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Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes.
Authors: Kim M. , Popova L. , Halpern-Felsher B. , Ling P.M. .
Source: Health Communication, 2017-12-13 00:00:00.0; , p. 1-8.
EPub date: 2017-12-13 00:00:00.0.
PMID: 29236550
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Perceived harms and benefits of tobacco, marijuana, and electronic vaporizers among young adults in Colorado: Implications for health education and research.
Authors: Popova L. , McDonald E.A. , Sidhu S. , Barry R. , Richers Maruyama T.A. , Sheon N.M. , Ling P.M. .
Source: Addiction (abingdon, England), 2017-04-27 00:00:00.0; , .
EPub date: 2017-04-27 00:00:00.0.
PMID: 28449191
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Factual Text And Emotional Pictures: Overcoming A False Dichotomy Of Cigarette Warning Labels
Authors: Popova L. , Owusu D. , Jenson D. , Neilands T.B. .
Source: Tobacco Control, 2017-04-20 00:00:00.0; , .
PMID: 28428337
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Do Emotions Spark Interest In Alternative Tobacco Products?
Authors: Popova L. , So J. , Sangalang A. , Neilands T.B. , Ling P.M. .
Source: Health Education & Behavior : The Official Publication Of The Society For Public Health Education, 2017-01-01 00:00:00.0; , p. 1090198116683169.
PMID: 28071144
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Testing antismoking messages for Air Force trainees.
Authors: Popova L. , Linde B.D. , Bursac Z. , Talcott G.W. , Modayil M.V. , Little M.A. , Ling P.M. , Glantz S.A. , Klesges R.C. .
Source: Tobacco Control, 2016 Nov; 25(6), p. 656-663.
PMID: 26482786
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Traversing The Triangulum: The Intersection Of Tobacco, Legalised Marijuana And Electronic Vaporisers In Denver, Colorado
Authors: McDonald E.A. , Popova L. , Ling P.M. .
Source: Tobacco Control, 2016 Oct; 25(Suppl 1), p. i96-i102.
PMID: 27697954
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Sugar-sweetened Beverage Warning Labels: Lessons Learned From The Tobacco Industry
Authors: Popova L. .
Source: Journal Of The California Dental Association, 2016 Oct; 44(10), p. 633-640.
PMID: 28190943
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State of transition: Marijuana use among young adults in the San Francisco Bay Area.
Authors: Holmes L.M. , Popova L. , Ling P.M. .
Source: Preventive Medicine, 2016 Sep; 90, p. 11-6.
PMID: 27346757
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A Longitudinal Study of Adolescents' Optimistic Bias about Risks and Benefits of Cigarette Smoking.
Authors: Popova L. , Halpern-Felsher B.L. .
Source: American Journal Of Health Behavior, 2016 May; 40(3), p. 341-51.
PMID: 27103413
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Can We Resolve the Disconnect Between How Communication Interventions Work and How We Evaluate Them?
Authors: Popova L. .
Source: Health Education & Behavior : The Official Publication Of The Society For Public Health Education, 2016 Apr; 43(2), p. 121-4.
PMID: 26944810
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Exploring Smoking Stigma, Alternative Tobacco Product Use, & Quit Attempts.
Authors: Brown-Johnson C.G. , Popova L. .
Source: Health Behavior And Policy Review, 2016-01-01 00:00:00.0; 3(1), p. 13-20.
PMID: 27088103
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Cannabis Mobile Apps: A Content Analysis.
Authors: Ramo D.E. , Popova L. , Grana R. , Zhao S. , Chavez K. .
Source: Jmir Mhealth And Uhealth, 2015-08-12 00:00:00.0; 3(3), p. e81.
EPub date: 2015-08-12 00:00:00.0.
PMID: 26268634
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Worldviews and trust of sources for health information on electronic nicotine delivery systems: Effects on risk perceptions and use.
Authors: Weaver S.R. , Jazwa A. , Popova L. , Slovic P. , Rothenberg R.B. , Eriksen M.P. .
Source: Ssm - Population Health, 2017 12; 3, p. 787-794.
EPub date: 2017-09-29 00:00:00.0.
PMID: 29349263
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