Skip to main content
Grant Details

Grant Number: 1U54CA229973-01 Interpret this number
Primary Investigator: Strasser, Andrew
Organization: University Of Pennsylvania
Project Title: Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products
Fiscal Year: 2018
Back to top


Abstract

SUMMARY In 2014, the 50th Anniversary Report of the Surgeon General concluded that by far the greatest danger to public health is from cigarettes and other combustible products, including cigars. Indeed, on the tobacco risk continuum, combustible products (i.e., cigarettes, cigars) are substantially more dangerous to the user than non-combustible products (i.e., smokeless tobacco, e-cigarettes). Although use of these products is (or will likely be) influenced by many factors including taste and consumers' perceived satisfaction, product trial is undoubtedly conditional on consumers' awareness and perceptions about these products, factors that are influenced by how these products are marketed, packaged, and labeled, domains that fall under the FDA's regulatory authority. As such, the overarching goal of our TCORS is to accumulate a comprehensive and rigorous body of knowledge on the effects of tobacco communication, including advertising, marketing, packaging and labeling on regulatory-relevant outcomes of risk perceptions, use, behavior and exposure for combustible tobacco products, given their disproportional burden on public health. Together our projects will address research gaps on combustible tobacco products with respect to the impact of potentially misleading advertising claims, descriptors, labeling and packaging features, where there is limited and in some cases no empirical data currently available to inform relevant marketing and labeling regulations for these combusted products to protect public health. Projects 2 and 4 will examine the influence of marketing exposure to advertisements for combustible tobacco products, including their images and claims that may suggest reduced/modified risk. Tobacco advertisements are an important marketing vehicle that allows companies to prominently and creatively feature brand imagery and benefit claims, including those that might suggest modified risk. Projects 1 and 3 will examine the influence of marketing descriptors, coloring and warning labels of the tobacco pack. Tobacco packaging uniquely provides repeated opportunities to express brand image and implicitly convey brand attractiveness, quality and health appeals to consumers every time the product is used. Furthermore, as future regulation may move to restrict other marketing forms, the tobacco pack is likely to remain the “final communication vehicle” between the industry and consumers. All projects will be enhanced by highly multidisciplinary cores; the center is committed to conducting rigorous tobacco regulatory science.

Back to top


Publications

Impact of Brief Nicotine Messaging on Nicotine-Related Beliefs in a U.S. Sample.
Authors: Villanti A.C. , West J.C. , Mays D. , Donny E.C. , Cappella J.N. , Strasser A.A. .
Source: American journal of preventive medicine, 2019 Oct; 57(4), p. e135-e142.
PMID: 31542145
Related Citations

The Role of Marketing Practices and Tobacco Control Initiatives on Smokeless Tobacco Sales, 2005-2010.
Authors: Hrywna M. , Grafova I.B. , Delnevo C.D. .
Source: International journal of environmental research and public health, 2019-09-28; 16(19), .
EPub date: 2019-09-28.
PMID: 31569394
Related Citations

A discarded cigar package survey in New York City: indicators of non-compliance with local flavoured tobacco restrictions.
Authors: Kurti M.K. , Schroth K.R.J. , Delnevo C. .
Source: Tobacco control, 2019-08-28; , .
EPub date: 2019-08-28.
PMID: 31462577
Related Citations

US young adults' perceived effectiveness of draft pictorial e-cigarette warning labels.
Authors: Sontag J. , Manderski M.T.B. , Hammond D. , Wackowski O.A. .
Source: Tobacco control, 2019 08; 28(e1), p. e49-e51.
EPub date: 2019-06-05.
PMID: 31167901
Related Citations

Widespread Belief That Organic and Additive-Free Tobacco Products are Less Harmful Than Regular Tobacco Products: Results From the 2017 US Health Information National Trends Survey.
Authors: Pearson J.L. , Moran M. , Delnevo C.D. , Villanti A.C. , Lewis M.J. .
Source: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2019-06-21; 21(7), p. 970-973.
PMID: 30722066
Related Citations

Characteristics of storefront tobacco advertisements and differences by product type: A content analysis of retailers in New York City, USA.
Authors: Giovenco D.P. , Spillane T.E. , Wong B.A. , Wackowski O.A. .
Source: Preventive medicine, 2019 Jun; 123, p. 204-207.
EPub date: 2019-03-28.
PMID: 30930262
Related Citations

Why an FDA Ban on Menthol Is Likely to Survive a Tobacco Industry Lawsuit.
Authors: Schroth K.R.J. , Villanti A.C. , Kurti M. , Delnevo C.D. .
Source: Public health reports (Washington, D.C. : 1974), 2019 May/Jun; 134(3), p. 300-306.
EPub date: 2019-04-10.
PMID: 30970219
Related Citations

Trends in Cigar Use in the United States, 2002 to 2016: Diverging Trends by Race/Ethnicity.
Authors: Weinberger A.H. , Delnevo C.D. , Zhu J. , Gbedemah M. , Lee J. , Cruz L.N. , Kashan R.S. , Goodwin R.D. .
Source: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2019-04-23; , .
EPub date: 2019-04-23.
PMID: 31013341
Related Citations




Back to Top