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Grant Details

Grant Number: 5P50CA179546-05 Interpret this number
Primary Investigator: Hornik, Robert
Organization: University Of Pennsylvania
Project Title: Upenn Tcors: Tobacco Product Messaging in a Complex Communication Environment
Fiscal Year: 2017
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DESCRIPTION (provided by applicant): Public communication about tobacco products has been transformed by the digital marketing revolution and the rapid diffusion of emerging social media. As a result, tobacco product information and misinformation is readily accessible through a variety of sources: from mass media sources (e.g., newspapers, TV), to social media (e.g. Twitter) and user commentary on media, to the final communication vehicle, the cigarette package itself. Such misinformation can mislead the public to underestimate the dangers or overestimate the benefits of various tobacco products, and threatens to undermine FDA's regulatory efforts. The U Penn TCORS responds to these challenges with a thematic focus on tobacco-related messaging in a complex public communication environment. Specifically, our Center will: (a) characterize the public communication environment to understand how it affects what people know about tobacco products, what they believe about these products, and their use of these products, and (b) determine the most effective strategies for the FDA to convey information and correct misinformation about tobacco products and use. Addressing this problem at a macro level, Project 1 examines information and misinformation about tobacco products in traditional and emerging media and how exposure to this information alters beliefs, attitudes, intentions, and tobacco use. Project 2 examines the "staying power" of beliefs about tobacco products and tobacco use that are based on misinformation in electronic social media and evaluates corrective interventions. Both Projects 1 and 2 focus on youth and young adults, whose perceptions and behavior may be most affected by internet-based information. Project 3 provides a detailed analysis of the effects of a particular form of implicit misinformation on tobacco use behavior - the use of color packaging by the tobacco industry to mislead the public to underestimate product harm. Two novel cross-cutting research cores will serve these projects: a Media Data Acquisition and Content Analysis Core that will acquire, code, and manage tobacco product information available in emerging media sources, and a Tobacco FactCheck Core that will develop and deploy novel tools to evaluate this information for false and deceptive claims about tobacco products and disseminate corrective information. Our Developmental Pilot Program will enable us to respond to emerging scientific opportunities and support new collaborative research activities, and our Training Program will develop the next generation of tobacco control regulatory scientists with a focus on communication research. An Administrative Core coordinates all of these activities utilizing proven strategies for facilitatin interdisciplinary coordination and communication in P50 Centers. RELEVANCE: The UPENN Tobacco Center of Regulatory Science (TCORS) will generate novel data to guide the FDA's efforts to convey information about tobacco products and to correct misinformation disseminated through public communication sources. Our Center will also develop and deploy novel methodologies and tools for the acquisition and analysis of tobacco product information in public media for use by the FDA, other agencies, and the scientific community.

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Effect of message congruency on attention and recall in pictorial health warning labels.
Authors: Lochbuehler K. , Mercincavage M. , Tang K.Z. , Dana Tomlin C. , Cappella J.N. , Strasser A.A. .
Source: Tobacco Control, 2017-05-16 00:00:00.0; , .
EPub date: 2017-05-16 00:00:00.0.
PMID: 28512171
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Reduced Nicotine Content Cigarette Advertising: How False Beliefs And Subjective Ratings Affect Smoking Behavior
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Youth-targeted E-cigarette Marketing In The Us
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Reduced Nicotine Content Expectancies Affect Initial Responses To Smoking
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Nicotine Replacement, Topography, And Smoking Phenotypes Of E-cigarettes
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The Impact Of Flavoring On The Rewarding And Reinforcing Value Of E-cigarettes With Nicotine Among Young Adult Smokers
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Advancing The Evidentiary Base For Tobacco Warning Labels: A Commentary
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Source: Social Science & Medicine (1982), 2016 Sep; 164, p. 130-2.
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Using eye-tracking to examine how embedding risk corrective statements improves cigarette risk beliefs: Implications for tobacco regulatory policy.
Authors: Lochbuehler K. , Tang K.Z. , Souprountchouk V. , Campetti D. , Cappella J.N. , Kozlowski L.T. , Strasser A.A. .
Source: Drug And Alcohol Dependence, 2016-07-01 00:00:00.0; 164, p. 97-105.
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Predictive Validity Of An Empirical Approach For Selecting Promising Message Topics: A Randomized-controlled Study
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Assessing 30-day Quantity-frequency Of U.s. Adolescent Cigarette Smoking As A Predictor Of Adult Smoking 14 Years Later
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A Randomized Controlled Trial Of Progressively Reduced Nicotine Content Cigarettes On Smoking Behaviors, Biomarkers Of Exposure, And Subjective Ratings
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Source: Cancer Epidemiology, Biomarkers & Prevention : A Publication Of The American Association For Cancer Research, Cosponsored By The American Society Of Preventive Oncology, 2016-04-27 00:00:00.0; , .
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100 Million Views of Electronic Cigarette YouTube Videos and Counting: Quantification, Content Evaluation, and Engagement Levels of Videos.
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Source: Journal Of Medical Internet Research, 2016-03-18 00:00:00.0; 18(3), p. e67.
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Measuring Exposure Opportunities: Using Exogenous Measures In Assessing Effects Of Media Exposure On Smoking Outcomes
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Source: Communication Methods And Measures, 2016; 10(2-3), p. 115-134.
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Measuring Campaign Message Exposure And Public Communication Environment Exposure: Some Implications Of The Distinction In The Context Of Social Media
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Source: Communication Methods And Measures, 2016; 10(2-3), p. 167-169.
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Selective Exposure To Health Information: The Role Of Headline Features In The Choice Of Health Newsletter Articles
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Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics.
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When Visual Cues Activate Moral Foundations: Unintended Effects of Visual Portrayals of Vaping within Electronic Cigarette Video Advertisements.
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Tobacco 21 Policy Support by U.S. Individuals Aged 13-25 Years: Evidence From a Rolling Cross-sectional Study (2014-2017).
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Source: American Journal Of Preventive Medicine, 2018-05-15 00:00:00.0; , .
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Source: Health Psychology : Official Journal Of The Division Of Health Psychology, American Psychological Association, 2018-02-15 00:00:00.0; , .
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Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults.
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Establishing consensus on survey measures for electronic nicotine and non-nicotine delivery system use: Current challenges and considerations for researchers.
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Influence of Natural American Spirit advertising on current and former smokers' perceptions and intentions.
Authors: Gratale S.K. , Maloney E.K. , Sangalang A. , Cappella J.N. .
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EPub date: 2017-10-21 00:00:00.0.
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Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.
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Debunking: A Meta-Analysis of the Psychological Efficacy of Messages Countering Misinformation.
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