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Grant Details

Grant Number: 5P50CA179546-05 Interpret this number
Primary Investigator: Hornik, Robert
Organization: University Of Pennsylvania
Project Title: Upenn Tcors: Tobacco Product Messaging in a Complex Communication Environment
Fiscal Year: 2017
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Abstract

DESCRIPTION (provided by applicant): Public communication about tobacco products has been transformed by the digital marketing revolution and the rapid diffusion of emerging social media. As a result, tobacco product information and misinformation is readily accessible through a variety of sources: from mass media sources (e.g., newspapers, TV), to social media (e.g. Twitter) and user commentary on media, to the final communication vehicle, the cigarette package itself. Such misinformation can mislead the public to underestimate the dangers or overestimate the benefits of various tobacco products, and threatens to undermine FDA's regulatory efforts. The U Penn TCORS responds to these challenges with a thematic focus on tobacco-related messaging in a complex public communication environment. Specifically, our Center will: (a) characterize the public communication environment to understand how it affects what people know about tobacco products, what they believe about these products, and their use of these products, and (b) determine the most effective strategies for the FDA to convey information and correct misinformation about tobacco products and use. Addressing this problem at a macro level, Project 1 examines information and misinformation about tobacco products in traditional and emerging media and how exposure to this information alters beliefs, attitudes, intentions, and tobacco use. Project 2 examines the "staying power" of beliefs about tobacco products and tobacco use that are based on misinformation in electronic social media and evaluates corrective interventions. Both Projects 1 and 2 focus on youth and young adults, whose perceptions and behavior may be most affected by internet-based information. Project 3 provides a detailed analysis of the effects of a particular form of implicit misinformation on tobacco use behavior - the use of color packaging by the tobacco industry to mislead the public to underestimate product harm. Two novel cross-cutting research cores will serve these projects: a Media Data Acquisition and Content Analysis Core that will acquire, code, and manage tobacco product information available in emerging media sources, and a Tobacco FactCheck Core that will develop and deploy novel tools to evaluate this information for false and deceptive claims about tobacco products and disseminate corrective information. Our Developmental Pilot Program will enable us to respond to emerging scientific opportunities and support new collaborative research activities, and our Training Program will develop the next generation of tobacco control regulatory scientists with a focus on communication research. An Administrative Core coordinates all of these activities utilizing proven strategies for facilitatin interdisciplinary coordination and communication in P50 Centers. RELEVANCE: The UPENN Tobacco Center of Regulatory Science (TCORS) will generate novel data to guide the FDA's efforts to convey information about tobacco products and to correct misinformation disseminated through public communication sources. Our Center will also develop and deploy novel methodologies and tools for the acquisition and analysis of tobacco product information in public media for use by the FDA, other agencies, and the scientific community.

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Publications

Effect of message congruency on attention and recall in pictorial health warning labels.
Authors: Lochbuehler K. , Mercincavage M. , Tang K.Z. , Dana Tomlin C. , Cappella J.N. , Strasser A.A. .
Source: Tobacco Control, 2017-05-16 00:00:00.0; , .
EPub date: 2017-05-16 00:00:00.0.
PMID: 28512171
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Counteracting the Influence of Peer Smoking on YouTube.
Authors: Romer D. , Jamieson P.E. , Jamieson K.H. , Jones C. , Sherr S. .
Source: Journal Of Health Communication, 2017 Apr; 22(4), p. 337-345.
EPub date: 2017-03-17 00:00:00.0.
PMID: 28306481
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Type Of E-cigarette Device Used Among Adolescents And Young Adults: Findings From A Pooled Analysis Of 8 Studies Of 2,166 Vapers
Authors: Barrington-Trimis J.L. , Gibson L.A. , Halpern-Felsher B. , Harrell M.B. , Kong G. , Krishnan-Sarin S. , Leventhal A.M. , Loukas A. , McConnell R. , Weaver S.R. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2017-03-22 00:00:00.0; , .
PMID: 28371890
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Coherent activity between brain regions that code for value is linked to the malleability of human behavior.
Authors: Cooper N. , Bassett D.S. , Falk E.B. .
Source: Scientific Reports, 2017-02-27 00:00:00.0; 7, p. 43250.
EPub date: 2017-02-27 00:00:00.0.
PMID: 28240271
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Reduced Nicotine Content Cigarette Advertising: How False Beliefs And Subjective Ratings Affect Smoking Behavior
Authors: Mercincavage M. , Saddleson M.L. , Gup E. , Halstead A. , Mays D. , Strasser A.A. .
Source: Drug And Alcohol Dependence, 2017-02-03 00:00:00.0; 173, p. 99-106.
PMID: 28214392
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Attrition During A Randomized Controlled Trial Of Reduced Nicotine Content Cigarettes As A Proxy For Understanding Acceptability Of Nicotine Product Standards
Authors: Mercincavage M. , Wileyto E.P. , Saddleson M.L. , Lochbuehler K. , Donny E.C. , Strasser A.A. .
Source: Addiction (abingdon, England), 2017-01-20 00:00:00.0; , .
PMID: 28107596
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Youth-targeted E-cigarette Marketing In The Us
Authors: Padon A.A. , Maloney E.K. , Cappella J.N. .
Source: Tobacco Regulatory Science, 2017 Jan; 3(1), p. 95-101.
PMID: 28083545
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Potential Effectiveness of Pictorial Warning Labels That Feature the Images and Personal Details of Real People.
Authors: Brennan E. , Maloney E.K. , Ophir Y. , Cappella J.N. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2016-12-08 00:00:00.0; , .
EPub date: 2016-12-08 00:00:00.0.
PMID: 27932628
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Reduced Nicotine Content Expectancies Affect Initial Responses To Smoking
Authors: Mercincavage M. , Smyth J.M. , Strasser A.A. , Branstetter S.A. .
Source: Tobacco Regulatory Science, 2016 Oct; 2(4), p. 309-316.
PMID: 27917397
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Nicotine Replacement, Topography, And Smoking Phenotypes Of E-cigarettes
Authors: Strasser A.A. , Souprountchouk V. , Kaufmann A. , Blazekovic S. , Leone F. , Benowitz N.L. , Schnoll R.A. .
Source: Tobacco Regulatory Science, 2016 Oct; 2(4), p. 352-362.
PMID: 27942543
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The Impact Of Flavoring On The Rewarding And Reinforcing Value Of E-cigarettes With Nicotine Among Young Adult Smokers
Authors: Audrain-McGovern J. , Strasser A.A. , Wileyto E.P. .
Source: Drug And Alcohol Dependence, 2016-09-01 00:00:00.0; 166, p. 263-7.
PMID: 27426010
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Advancing The Evidentiary Base For Tobacco Warning Labels: A Commentary
Authors: Cappella J.N. .
Source: Social Science & Medicine (1982), 2016 Sep; 164, p. 130-2.
PMID: 27492576
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Using eye-tracking to examine how embedding risk corrective statements improves cigarette risk beliefs: Implications for tobacco regulatory policy.
Authors: Lochbuehler K. , Tang K.Z. , Souprountchouk V. , Campetti D. , Cappella J.N. , Kozlowski L.T. , Strasser A.A. .
Source: Drug And Alcohol Dependence, 2016-07-01 00:00:00.0; 164, p. 97-105.
EPub date: 2016-07-01 00:00:00.0.
PMID: 27160034
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Predictive Validity Of An Empirical Approach For Selecting Promising Message Topics: A Randomized-controlled Study
Authors: Lee S.J. , Brennan E. , Gibson L.A. , Tan A.S. , Kybert-Momjian A. , Liu J. , Hornik R. .
Source: The Journal Of Communication, 2016 Jun; 66(3), p. 433-453.
PMID: 27867218
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Assessing 30-day Quantity-frequency Of U.s. Adolescent Cigarette Smoking As A Predictor Of Adult Smoking 14 Years Later
Authors: Saddleson M.L. , Kozlowski L.T. , Giovino G.A. , Homish G.G. , Mahoney M.C. , Goniewicz M.L. .
Source: Drug And Alcohol Dependence, 2016-05-01 00:00:00.0; 162, p. 92-8.
PMID: 26987520
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A Randomized Controlled Trial Of Progressively Reduced Nicotine Content Cigarettes On Smoking Behaviors, Biomarkers Of Exposure, And Subjective Ratings
Authors: Mercincavage M. , Souprountchouk V. , Tang K.Z. , Dumont R.L. , Wileyto E.P. , Carmella S.G. , Hecht S.S. , Strasser A.A. .
Source: Cancer Epidemiology, Biomarkers & Prevention : A Publication Of The American Association For Cancer Research, Cosponsored By The American Society Of Preventive Oncology, 2016-04-27 00:00:00.0; , .
PMID: 27197288
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100 Million Views of Electronic Cigarette YouTube Videos and Counting: Quantification, Content Evaluation, and Engagement Levels of Videos.
Authors: Huang J. , Kornfield R. , Emery S.L. .
Source: Journal Of Medical Internet Research, 2016-03-18 00:00:00.0; 18(3), p. e67.
EPub date: 2016-03-18 00:00:00.0.
PMID: 26993213
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Garbage in, Garbage Out: Data Collection, Quality Assessment and Reporting Standards for Social Media Data Use in Health Research, Infodemiology and Digital Disease Detection.
Authors: Kim Y. , Huang J. , Emery S. .
Source: Journal Of Medical Internet Research, 2016-02-26 00:00:00.0; 18(2), p. e41.
EPub date: 2016-02-26 00:00:00.0.
PMID: 26920122
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Measuring Exposure Opportunities: Using Exogenous Measures In Assessing Effects Of Media Exposure On Smoking Outcomes
Authors: Liu J. , Hornik R. .
Source: Communication Methods And Measures, 2016; 10(2-3), p. 115-134.
PMID: 27746848
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Measuring Campaign Message Exposure And Public Communication Environment Exposure: Some Implications Of The Distinction In The Context Of Social Media
Authors: Hornik R. .
Source: Communication Methods And Measures, 2016; 10(2-3), p. 167-169.
PMID: 27766123
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Selective Exposure To Health Information: The Role Of Headline Features In The Choice Of Health Newsletter Articles
Authors: Kim H.S. , Forquer H. , Rusko J. , Hornik R.C. , Cappella J.N. .
Source: Media Psychology, 2016; 19(4), p. 614-637.
PMID: 28255280
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Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics.
Authors: Cappella J.N. , Kim H.S. , Albarracín D. .
Source: Media Psychology, 2015-07-01 00:00:00.0; 18(3), p. 396-424.
PMID: 26190944
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Interventions to Correct Misinformation About Tobacco Products.
Authors: Cappella J.N. , Maloney E. , Ophir Y. , Brennan E. .
Source: Tobacco Regulatory Science, 2015 Jul; 1(2), p. 186-197.
PMID: 27135046
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Rapidly increasing promotional expenditures for e-cigarettes.
Authors: Kornfield R. , Huang J. , Vera L. , Emery S.L. .
Source: Tobacco Control, 2015 Mar; 24(2), p. 110-1.
PMID: 24789603
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Awareness of FDA-mandated cigarette packaging changes among smokers of 'light' cigarettes.
Authors: Falcone M. , Bansal-Travers M. , Sanborn P.M. , Tang K.Z. , Strasser A.A. .
Source: Health Education Research, 2015 Feb; 30(1), p. 81-6.
PMID: 25492058
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Inferring Social Influence of Anti-Tobacco Mass Media Campaign.
Authors: Zhan Q. , Zhang J. , Yu P.S. , Emery S. , Xie J. .
Source: Ieee Transactions On Nanobioscience, 2017 07; 16(5), p. 356-366.
EPub date: 2017-05-23 00:00:00.0.
PMID: 28541219
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Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness.
Authors: Cappella J.N. .
Source: The Journal Of Communication, 2018 Oct; 68(5), p. 994-997.
EPub date: 2018-08-28 00:00:00.0.
PMID: 30479403
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Sharing Tobacco and E-Cigarette Information: Predicting its Occurrence and Valence among Youth and Young Adults.
Authors: Jeong M. .
Source: Health Communication, 2018 Sep; 33(9), p. 1114-1123.
EPub date: 2017-06-16 00:00:00.0.
PMID: 28622008
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Designing Effective Testimonial Pictorial Warning Labels for Tobacco Products.
Authors: Brennan E. , Maloney E. , Ophir Y. , Cappella J.N. .
Source: Health Communication, 2018-07-09 00:00:00.0; , p. 1-12.
EPub date: 2018-07-09 00:00:00.0.
PMID: 29985636
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When Visual Cues Activate Moral Foundations: Unintended Effects of Visual Portrayals of Vaping within Electronic Cigarette Video Advertisements.
Authors: Yang S. , Maloney E.K. , Tan A.S.L. , Cappella J.N. .
Source: Human Communication Research, 2018 Jul; 44(3), p. 223-246.
EPub date: 2018-03-30 00:00:00.0.
PMID: 30013288
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Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages.
Authors: Lochbuehler K. , Wileyto E.P. , Mercincavage M. , Souprountchouk V. , Burdge J.Z. , Tang K.Z. , Cappella J.N. , Strasser A.A. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2018-06-16 00:00:00.0; , .
EPub date: 2018-06-16 00:00:00.0.
PMID: 29917125
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Tobacco 21 Policy Support by U.S. Individuals Aged 13-25 Years: Evidence From a Rolling Cross-sectional Study (2014-2017).
Authors: Volinsky A.C. , Kranzler E.C. , Gibson L.A. , Hornik R.C. .
Source: American Journal Of Preventive Medicine, 2018-05-15 00:00:00.0; , .
EPub date: 2018-05-15 00:00:00.0.
PMID: 29776779
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Pilot Experiment: The Effect of Added Flavorants on the Taste and Pleasantness of Mixtures of Glycerol and Propylene Glycol.
Authors: Rao P.D. , Nanding H. , Strasser A.A. , Wise P.M. .
Source: Chemosensory Perception, 2018 Apr; 11(1), p. 1-9.
EPub date: 2017-07-28 00:00:00.0.
PMID: 29755639
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Associations between coherent neural activity in the brain's value system during antismoking messages and reductions in smoking.
Authors: Cooper N. , Tompson S. , O'Donnell M.B. , Vettel J.M. , Bassett D.S. , Falk E.B. .
Source: Health Psychology : Official Journal Of The Division Of Health Psychology, American Psychological Association, 2018-02-15 00:00:00.0; , .
EPub date: 2018-02-15 00:00:00.0.
PMID: 29446965
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The Effects of Varying Electronic Cigarette Warning Label Design Features On Attention, Recall, and Product Perceptions Among Young Adults.
Authors: Mays D. , Villanti A. , Niaura R.S. , Lindblom E.N. , Strasser A.A. .
Source: Health Communication, 2017-12-13 00:00:00.0; , p. 1-8.
EPub date: 2017-12-13 00:00:00.0.
PMID: 29236529
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Communication Regulatory Science: Mapping a New Field.
Authors: Noar S.M. , Cappella J.N. , Price S. .
Source: Health Communication, 2017-12-13 00:00:00.0; , p. 1-7.
EPub date: 2017-12-13 00:00:00.0.
PMID: 29236531
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Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults.
Authors: Yang Q. , Liu J. , Lochbuehler K. , Hornik R. .
Source: Health Communication, 2017-12-13 00:00:00.0; , p. 1-8.
EPub date: 2017-12-13 00:00:00.0.
PMID: 29236549
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Measuring perceptions related to e-cigarettes: Important principles and next steps to enhance study validity.
Authors: Gibson L.A. , Creamer M.R. , Breland A.B. , Giachello A.L. , Kaufman A. , Kong G. , Pechacek T.F. , Pepper J.K. , Soule E.K. , Halpern-Felsher B. .
Source: Addictive Behaviors, 2017-11-20 00:00:00.0; , .
EPub date: 2017-11-20 00:00:00.0.
PMID: 29175027
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Establishing consensus on survey measures for electronic nicotine and non-nicotine delivery system use: Current challenges and considerations for researchers.
Authors: Weaver S.R. , Kim H. , Glasser A.M. , Sutfin E.L. , Barrington-Trimis J. , Payne T.J. , Saddleson M. , Loukas A. .
Source: Addictive Behaviors, 2017-11-16 00:00:00.0; , .
EPub date: 2017-11-16 00:00:00.0.
PMID: 29173942
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Digital Media and Risks for Adolescent Substance Abuse and Problematic Gambling.
Authors: Romer D. , Moreno M. .
Source: Pediatrics, 2017 Nov; 140(Suppl 2), p. S102-S106.
PMID: 29093042
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Influence of Natural American Spirit advertising on current and former smokers' perceptions and intentions.
Authors: Gratale S.K. , Maloney E.K. , Sangalang A. , Cappella J.N. .
Source: Tobacco Control, 2017-10-21 00:00:00.0; , .
EPub date: 2017-10-21 00:00:00.0.
PMID: 29055882
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Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.
Authors: Kranzler E.C. , Gibson L.A. , Hornik R.C. .
Source: Journal Of Health Communication, 2017 Oct; 22(10), p. 818-828.
EPub date: 2017-09-22 00:00:00.0.
PMID: 28937865
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Debunking: A Meta-Analysis of the Psychological Efficacy of Messages Countering Misinformation.
Authors: Chan M.S. , Jones C.R. , Hall Jamieson K. , Albarracín D. .
Source: Psychological Science, 2017-09-01 00:00:00.0; , p. 956797617714579.
EPub date: 2017-09-01 00:00:00.0.
PMID: 28895452
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Do Current and Former Cigarette Smokers have an Attentional Bias for E-cigarette Cues?
Authors: Lochbuehler K. , Wileyto E.P. , Tang K.Z. , Mercincavage M. , Cappella J.N. , Strasser A.A. .
Source: Journal Of Psychopharmacology (oxford, England), 2017-09-01 00:00:00.0; , p. 269881117728418.
EPub date: 2017-09-01 00:00:00.0.
PMID: 28927321
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The Importance of Filter Collection for Accurate Measurement of Cigarette Smoking.
Authors: Saddleson M.L. , Wileyto E.P. , Darwar R. , Ware S. , Strasser A.A. .
Source: Tobacco Regulatory Science, 2017 Jul; 3(3), p. 248-257.
PMID: 30135863
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The Research Topic Defines "Noise" in Social Media Data - a Response from the Authors.
Authors: Kim Y. , Huang J. , Emery S. .
Source: Journal Of Medical Internet Research, 2017-06-02 00:00:00.0; 19(6), p. e165.
EPub date: 2017-06-02 00:00:00.0.
PMID: 28576756
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Predicting behavior change from persuasive messages using neural representational similarity and social network analyses.
Authors: Pegors T.K. , Tompson S. , O'Donnell M.B. , Falk E.B. .
Source: Neuroimage, 2017-05-31 00:00:00.0; 157, p. 118-128.
EPub date: 2017-05-31 00:00:00.0.
PMID: 28578131
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Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.
Authors: Brennan E. , Gibson L.A. , Kybert-Momjian A. , Liu J. , Hornik R.C. .
Source: Tobacco Regulatory Science, 2017 Jan; 3(1), p. 29-46.
EPub date: 2017-01-01 00:00:00.0.
PMID: 28989949
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Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change.
Authors: Cooper N. , Tompson S. , O'Donnell M.B. , Falk E.B. .
Source: Journal Of Media Psychology, 2015; 27, p. 93-109.
EPub date: 2015-09-15 00:00:00.0.
PMID: 29057013
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