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Grant Details

Grant Number: 5R01CA179422-05 Interpret this number
Primary Investigator: Berg, Carla
Organization: Emory University
Project Title: Market Research to Predict Emerging Tobacco Product Use in Diverse Young Adults
Fiscal Year: 2017
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Abstract

DESCRIPTION (provided by applicant): In recent years, emerging tobacco products, such as small cigars (i.e., little cigars, cigarillos), snuff, dissolvable tobacco products, and electronic nicotine delivery systems (ENDS; i.e., "e-cigarettes"), have been introduced to the US market, while water pipes or hookah have increased in popularity. The health risks associated with the utilization of these products include misperceptions of their relatively lower health risks, use as an alternative to smoking cessation, and potential appeal to youth, among other concerns. In June 2009, the Food and Drug Administration (FDA) acquired the authority to regulate the manufacture, marketing, and distribution of tobacco products. The current proposal primarily focuses on two main research priority areas established by the FDA, specifically to increase understanding of: 1) the impact of tobacco product marketing on use behaviors, perception, attitudes, and beliefs; and 2) how to effectively convey information regarding risks of tobacco product use and the regulation of tobacco products. The long-term goal of this research program is to better understand the epidemiology of tobacco product use, particularly alternative tobacco product use, and attitudes toward these tobacco products among young adults through the use of market research. Market research employs a novel approach to understanding individuals by defining market segments, individuals with similar psychographic profiles (defined by interests, lifestyles, goals, and values), which are predictive of consumer behavior. No research has employed market research to improve our predictive models of tobacco use in the context of longitudinal research. This study will examine whether psychographic profiles of market segments predict traditional and alternative tobacco product use and may elucidate valuable targets for health messaging to impact attitudes regarding these products among high-risk segments. Our specific aims are to: 1) identify market segments of young adults attending colleges and universities in Georgia based on their psychographic profiles using market research methodology; 2) examine the epidemiology of tobacco use among college student market segments over two years; and 3) investigate reasons for use of alternative tobacco products and how to best frame messages to alter attitudes about these products and regarding regulation of tobacco products. Aims 1 and 2 will be addressed through a longitudinal cohort study of 1,200 college students aged 18-25. Aim 3 will be addressed using semi- structured interviews of 60 tobacco product users from the cohort. This research will provide novel information regarding high-risk youth and how to best communicate health risks associated with using tobacco, particularly alternative tobacco products, as well as how to promote support for FDA's regulatory authority. Future research will develop and test messages to promote tobacco use prevention and cessation among high-risk young adults and will address a broader range of vulnerable populations using this approach.

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Publications

Primary healthcare provider knowledge, beliefs and clinic-based practices regarding alternative tobacco products and marijuana: a qualitative study.
Authors: Bascombe T.M. , Scott K.N. , Ballard D. , Smith S.A. , Thompson W. , Berg C.J. .
Source: Health Education Research, 2016 06; 31(3), p. 375-83.
EPub date: 2016-01-22 00:00:00.0.
PMID: 26802106
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The impact and relevance of tobacco control research in low-and middle-income countries globally and to the US.
Authors: Berg C.J. , Fong G.T. , Thrasher J.F. , Cohen J.E. , Maziak W. , Lando H. , Drope J. , Mejia R. , Barnoya J. , Nakkash R. , et al. .
Source: Addictive Behaviors, 2018 Dec; 87, p. 162-168.
EPub date: 2018-07-17 00:00:00.0.
PMID: 30041132
Related Citations

Sex and sexual orientation in relation to tobacco use among young adult college students in the US: a cross-sectional study.
Authors: Li J. , Haardörfer R. , Vu M. , Windle M. , Berg C.J. .
Source: Bmc Public Health, 2018-11-08 00:00:00.0; 18(1), p. 1244.
EPub date: 2018-11-08 00:00:00.0.
PMID: 30409179
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Vape shop location and marketing in the context of the Food and Drug Administration regulation.
Authors: Berg C.J. .
Source: Public Health, 2018-11-08 00:00:00.0; 165, p. 142-145.
EPub date: 2018-11-08 00:00:00.0.
PMID: 30415177
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Point-of-sale marketing and context of marijuana retailers: Assessing reliability and generalizability of the marijuana retail surveillance tool.
Authors: Berg C.J. , Henriksen L. , Cavazos-Rehg P. , Schauer G.L. , Freisthler B. .
Source: Preventive Medicine Reports, 2018 Sep; 11, p. 37-41.
EPub date: 2018-05-17 00:00:00.0.
PMID: 29984136
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Cigarette use trajectories in young adults: Analyses of predictors across system levels.
Authors: Berg C.J. , Haardörfer R. , Milkie V. , Getachew B. , Lloyd S.A. , Lanier A. , Childs D. , Sandridge Y. , Bierhoff J. , Li J. , et al. .
Source: Drug And Alcohol Dependence, 2018-07-01 00:00:00.0; 188, p. 281-287.
EPub date: 2018-05-22 00:00:00.0.
PMID: 29807215
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Perceptions of Alternative Tobacco Products, Anti-tobacco Media, and Tobacco Regulation among Young Adults: A Qualitative Study.
Authors: Getachew B. , Payne J.B. , Vu M. , Pillai D. , Shah J. , Levine H. , Berg C.J. .
Source: American Journal Of Health Behavior, 2018-07-01 00:00:00.0; 42(4), p. 118-130.
PMID: 29973316
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Strengthening Policy-Relevant Tobacco Research Capacity in Low- and Middle-Income Countries: Challenges, Opportunities and Lessons Learned.
Authors: Berg C.J. , Thrasher J.F. , Barnoya J. , Cohen J.E. , Maziak W. , Lando H. , Drope J. , Mejia R. , Foley K. , Nakkash R. , et al. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2018-06-05 00:00:00.0; , .
EPub date: 2018-06-05 00:00:00.0.
PMID: 29873768
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Marijuana Use and Driving Under the Influence among Young Adults: A Socioecological Perspective on Risk Factors.
Authors: Berg C.J. , Daniel C.N. , Vu M. , Li J. , Martin K. , Le L. .
Source: Substance Use & Misuse, 2018-02-23 00:00:00.0; 53(3), p. 370-380.
EPub date: 2017-08-04 00:00:00.0.
PMID: 28777692
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Reasons for Marijuana and Tobacco Co-use Among Young Adults: A Mixed Methods Scale Development Study.
Authors: Berg C.J. , Payne J. , Henriksen L. , Cavazos-Rehg P. , Getachew B. , Schauer G.L. , Haardörfer R. .
Source: Substance Use & Misuse, 2018-02-23 00:00:00.0; 53(3), p. 357-369.
EPub date: 2017-08-09 00:00:00.0.
PMID: 28792283
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A multivariate analysis of adverse childhood experiences and health behaviors and outcomes among college students.
Authors: Windle M. , Haardörfer R. , Getachew B. , Shah J. , Payne J. , Pillai D. , Berg C.J. .
Source: Journal Of American College Health : J Of Ach, 2018-02-06 00:00:00.0; , p. 1-6.
EPub date: 2018-02-06 00:00:00.0.
PMID: 29405856
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Commentary on Seyla et al. (2018): Advantages in the consideration of causal mechanisms for studies of gateway e-cigarette use.
Authors: Cahn Z. , Berg C.J. .
Source: Addiction (abingdon, England), 2018 Feb; 113(2), p. 334-335.
PMID: 29314402
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The emerging marijuana retail environment: Key lessons learned from tobacco and alcohol retail research.
Authors: Berg C.J. , Henriksen L. , Cavazos-Rehg P.A. , Haardoerfer R. , Freisthler B. .
Source: Addictive Behaviors, 2018-02-01 00:00:00.0; 81, p. 26-31.
EPub date: 2018-02-01 00:00:00.0.
PMID: 29421347
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Initiation, continuation of use and cessation of alternative tobacco products among young adults: A qualitative study.
Authors: Vu M. , Getachew B. , Payne J.B. , Kirchner T.R. , Berg C.J. .
Source: Tobacco Prevention & Cessation, 2018 Feb; 4, .
PMID: 30272039
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Correlates of Allowing Alternative Tobacco Product or Marijuana Use in the Homes of Young Adults.
Authors: Berg C.J. , Haardörfer R. , Wagener T.L. , Kegler M.C. , Windle M. .
Source: Pediatrics, 2018 Jan; 141(Suppl 1), p. S10-S20.
PMID: 29292302
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Reasons for use, potential use, or discontinued use of hookah among US young adult college students.
Authors: Kothari S. , Berg C.J. .
Source: Tobacco Prevention & Cessation, 2018 Jan; 4, .
PMID: 30272038
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A Socioecological Perspective Regarding Risk Factors for Driving Under the Influence of Marijuana Among Young Adults.
Authors: Berg C.J. .
Source: Substance Abuse : Research And Treatment, 2018; 12, p. 1178221818805084.
EPub date: 2018-10-14 00:00:00.0.
PMID: 30349281
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The development and pilot testing of the marijuana retail surveillance tool (MRST): assessing marketing and point-of-sale practices among recreational marijuana retailers.
Authors: Berg C.J. , Henriksen L. , Cavazos-Rehg P. , Schauer G.L. , Freisthler B. .
Source: Health Education Research, 2017-12-01 00:00:00.0; 32(6), p. 465-472.
PMID: 29237032
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Fighting Fire With Fire: Using Industry Market Research to Identify Young Adults at Risk for Alternative Tobacco Product and Other Substance Use.
Authors: Berg C.J. , Haardörfer R. , Getachew B. , Johnston T. , Foster B. , Windle M. .
Source: Social Marketing Quarterly, 2017 Dec; 23(4), p. 302-319.
PMID: 30271276
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Implications of Attrition in a Longitudinal Web-Based Survey: An Examination of College Students Participating in a Tobacco Use Study.
Authors: McDonald B. , Haardoerfer R. , Windle M. , Goodman M. , Berg C. .
Source: Jmir Public Health And Surveillance, 2017-10-16 00:00:00.0; 3(4), p. e73.
EPub date: 2017-10-16 00:00:00.0.
PMID: 29038092
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Psychosocial and cessation-related differences between tobacco-marijuana co-users and single product users in a college student population.
Authors: Masters M.N. , Haardörfer R. , Windle M. , Berg C. .
Source: Addictive Behaviors, 2017-09-18 00:00:00.0; 77, p. 21-27.
EPub date: 2017-09-18 00:00:00.0.
PMID: 28941933
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Resilience and Biomarkers of Health Risk in Black Smokers and Nonsmokers.
Authors: Berg C.J. , Haardörfer R. , McBride C.M. , Kilaru V. , Ressler K.J. , Wingo A.P. , Saba N.F. , Payne J.B. , Smith A. .
Source: Health Psychology : Official Journal Of The Division Of Health Psychology, American Psychological Association, 2017-08-21 00:00:00.0; , .
EPub date: 2017-08-21 00:00:00.0.
PMID: 28825494
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Social Influences on College Student Use of Tobacco Products, Alcohol, and Marijuana.
Authors: Windle M. , Haardörfer R. , Lloyd S.A. , Foster B. , Berg C.J. .
Source: Substance Use & Misuse, 2017-05-19 00:00:00.0; , p. 1-9.
EPub date: 2017-05-19 00:00:00.0.
PMID: 28524716
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Taking Stock of Tobacco Control Program and Policy Science and Impact in the United States.
Authors: Farrelly M.C. , Chaloupka F.J. , Berg C.J. , Emery S.L. , Henriksen L. , Ling P. , Leischow S.J. , Luke D.A. , Kegler M.C. , Zhu S.H. , et al. .
Source: Journal Of Addictive Behaviors And Therapy, 2017; 1(2), .
EPub date: 2017-09-15 00:00:00.0.
PMID: 30198028
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Distinct Motives For Use Among Polytobacco Versus Cigarette Only Users And Among Single Tobacco Product Users
Authors: Wong E.C. , Haardörfer R. , Windle M. , Berg C.J. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2016-10-25 00:00:00.0; , .
PMID: 27798088
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Polytobacco, marijuana, and alcohol use patterns in college students: A latent class analysis.
Authors: Haardörfer R. , Berg C.J. , Lewis M. , Payne J. , Pillai D. , McDonald B. , Windle M. .
Source: Addictive Behaviors, 2016 Aug; 59, p. 58-64.
PMID: 27074202
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Reasons For Polytobacco Use Among Young Adults: Scale Development And Validation
Authors: Berg C.J. , Haardörfer R. , Schauer G. , Betelihem G. , Masters M. , McDonald B. , Shah J. , Payne J. , Sarmah R. , Thomas M. , et al. .
Source: Tobacco Prevention & Cessation, 2016 Jul; 2, .
PMID: 28111637
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DECOY: Documenting Experiences with Cigarettes and Other Tobacco in Young Adults.
Authors: Berg C.J. , Haardörfer R. , Lewis M. , Getachew B. , Lloyd S.A. , Thomas S.F. , Lanier A. , Trepanier K. , Johnston T. , Grimsley L. , et al. .
Source: American Journal Of Health Behavior, 2016 May; 40(3), p. 310-21.
PMID: 27103410
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Genetic Variation In The Tas2r38 Bitter Taste Receptor And Smoking Behaviors
Authors: Risso D.S. , Kozlitina J. , Sainz E. , Gutierrez J. , Wooding S. , Getachew B. , Luiselli D. , Berg C.J. , Drayna D. .
Source: Plos One, 2016; 11(10), p. e0164157.
PMID: 27711175
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