Skip to main content
Grant Details

Grant Number: 4R01CA120138-09 Interpret this number
Primary Investigator: Malone, Ruth
Organization: University Of California, San Francisco
Project Title: Investigating Institutional Influences on Tobacco Control
Fiscal Year: 2016
Back to top


Abstract

DESCRIPTION (provided by applicant): Tobacco use is distinguished from other health problems by the presence of an aggressive, multinational tobacco industry whose institutional goals are incompatible with those of public health. "Corporate social responsibility" (CSR) initiatives are an important and under-recognized means by which the tobacco industry seeks to thwart public health and create a tobacco-favorable policy environment in the US and globally. By engaging in "responsible" activities (such as establishing "youth smoking prevention" programs, and contributing to worthy causes), the tobacco industry enhances its image and counters negative publicity, frames the tobacco problem as one of "responsible" consumption and marketing, and provides policymakers with reasons to engage with the industry. The almost unlimited financial resources and ability of multinational tobacco companies to undermine public health efforts through CSR constitutes one of the greatest obstacles to stemming the tobacco epidemic, particularly in low and middle income countries. This application continues and extends our current research to address both US and African tobacco industry CSR initiatives and media responses to them, and to analyze their tobacco control implications. The specific aims are: Specific aim #1: Investigate tobacco industry CSR initiatives in the US and selected African countries and their implications for the industry's ability to maintain a tobacco-favorable social and regulatory environment by a) retrieving and analyzing tobacco industry documents related to US and African CSR initiatives; and b) retrieving and analyzing CSR-related information on tobacco company websites; Specific aim #2: Examine media coverage of tobacco industry CSR initiatives in the US and Africa to determine the extent, content, and framing of coverage of such initiatives and the implications for tobacco control. This project will directly aid tobacco control efforts by exposing the underlying partnerships, tactics, and motivations guiding tobacco industry CSR activities, helping public health practitioners and policymakers more effectively counter them and insulate tobacco control policymaking from tobacco industry influences.

Back to top


Publications

United Nations Global Compact: an 'Inroad' into the UN and reputation boost for the tobacco industry.
Authors: van der Eijk Y. , McDaniel P.A. , Glantz S.A. , Bialous S.A. .
Source: Tobacco control, 2018 07; 27(e1), p. e66-e69.
EPub date: 2017-11-02.
PMID: 29097589
Related Citations

"It doesn't seem to make sense for a company that sells cigarettes to help smokers stop using them": A case study of Philip Morris's involvement in smoking cessation.
Authors: McDaniel P.A. , Lown E.A. , Malone R.E. .
Source: PloS one, 2017; 12(8), p. e0183961.
EPub date: 2017-08-28.
PMID: 28846738
Related Citations

US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.
Authors: McDaniel P.A. , Lown E.A. , Malone R.E. .
Source: Journal of community health, 2018 02; 43(1), p. 117-127.
PMID: 28685318
Related Citations

"The Policy Dystopia Model": Implications for Health Advocates and Democratic Governance.
Authors: Smith E.A. , McDaniel P.A. .
Source: PLoS medicine, 2016 09; 13(9), p. e1002126.
EPub date: 2016-09-20.
PMID: 27649487
Related Citations

Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.
Authors: McDaniel P.A. , Cadman B. , Malone R.E. .
Source: Preventive medicine, 2016 08; 89, p. 337-344.
EPub date: 2016-05-31.
PMID: 27261411
Related Citations

African media coverage of tobacco industry corporate social responsibility initiatives.
Authors: McDaniel P.A. , Cadman B. , Malone R.E. .
Source: Global public health, 2018 Feb; 13(2), p. 129-143.
EPub date: 2016-03-07.
PMID: 26947737
Related Citations

Tobacco is "our industry and we must support it": Exploring the potential implications of Zimbabwe's accession to the Framework Convention on Tobacco Control.
Authors: Lown E.A. , McDaniel P.A. , Malone R.E. .
Source: Globalization and health, 2016-01-11; 12, p. 2.
EPub date: 2016-01-11.
PMID: 26754965
Related Citations

"What Is Our Story?" Philip Morris's Changing Corporate Narrative.
Authors: McDaniel P.A. , Malone R.E. .
Source: American journal of public health, 2015 Oct; 105(10), p. e68-75.
EPub date: 2015-08-13.
PMID: 26270280
Related Citations

"The Big WHY": Philip Morris's failed search for corporate social value.
Authors: McDaniel P.A. , Malone R.E. .
Source: American journal of public health, 2012 Oct; 102(10), p. 1942-50.
EPub date: 2012-08-16.
PMID: 22897536
Related Citations

Quid pro quo: tobacco companies and the black press.
Authors: McCandless P.M. , Yerger V.B. , Malone R.E. .
Source: American journal of public health, 2012 Apr; 102(4), p. 739-50.
EPub date: 2011-11-28.
PMID: 21852652
Related Citations

Tobacco industry denormalisation as a tobacco control intervention: a review.
Authors: Malone R.E. , Grundy Q. , Bero L.A. .
Source: Tobacco control, 2012 Mar; 21(2), p. 162-70.
PMID: 22345240
Related Citations

'A question of balance': addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises.
Authors: Yang J.S. , McDaniel P.A. , Malone R.E. .
Source: Global public health, 2012; 7(10), p. 1045-61.
EPub date: 2012-10-09.
PMID: 23046298
Related Citations

Corporate image and public health: an analysis of the Philip Morris, Kraft, and Nestlé websites.
Authors: Smith E. .
Source: Journal of health communication, 2012; 17(5), p. 582-600.
EPub date: 2012-03-16.
PMID: 22420639
Related Citations

British American Tobacco's partnership with Earthwatch Europe and its implications for public health.
Authors: McDaniel P.A. , Malone R.E. .
Source: Global public health, 2012; 7(1), p. 14-28.
EPub date: 2011-05-24.
PMID: 21347934
Related Citations

Whose butt is it? tobacco industry research about smokers and cigarette butt waste.
Authors: Smith E.A. , Novotny T.E. .
Source: Tobacco control, 2011 May; 20 Suppl 1, p. i2-9.
PMID: 21504919
Related Citations

Covering their butts: responses to the cigarette litter problem.
Authors: Smith E.A. , McDaniel P.A. .
Source: Tobacco control, 2011 Mar; 20(2), p. 100-6.
EPub date: 2010-10-21.
PMID: 20966130
Related Citations

"I'll be your cigarette--light me up and get on with it": examining smoking imagery on YouTube.
Authors: Forsyth S.R. , Malone R.E. .
Source: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2010 Aug; 12(8), p. 810-6.
EPub date: 2010-07-15.
PMID: 20634267
Related Citations

The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation.
Authors: Apollonio D.E. , Malone R.E. .
Source: American journal of public health, 2010 Jul; 100(7), p. 1188-201.
EPub date: 2010-05-13.
PMID: 20466965
Related Citations

"Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now.
Authors: Tesler L.E. , Malone R.E. .
Source: American journal of public health, 2010 Jul; 100(7), p. 1174-88.
EPub date: 2010-05-13.
PMID: 20466958
Related Citations

Contact me soon!!! Confidential, risk-free opportunity!
Authors: Malone R.E. , Smith E.A. .
Source: Tobacco control, 2009 Aug; 18(4), p. 249.
PMID: 19633140
Related Citations

Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
Authors: McDaniel P.A. , Malone R.E. .
Source: Women & health, 2009 Jul-Aug; 49(5), p. 441-74.
PMID: 19851947
Related Citations

Turning negative into positive: public health mass media campaigns and negative advertising.
Authors: Apollonio D.E. , Malone R.E. .
Source: Health education research, 2009 Jun; 24(3), p. 483-95.
EPub date: 2008-10-23.
PMID: 18948569
Related Citations

The role of corporate credibility in legitimizing disease promotion.
Authors: McDaniel P.A. , Malone R.E. .
Source: American journal of public health, 2009 Mar; 99(3), p. 452-61.
EPub date: 2008-12-23.
PMID: 19106419
Related Citations

Corporate philanthropy, lobbying, and public health policy.
Authors: Tesler L.E. , Malone R.E. .
Source: American journal of public health, 2008 Dec; 98(12), p. 2123-33.
EPub date: 2008-10-15.
PMID: 18923118
Related Citations

"Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy.
Authors: Yang J.S. , Malone R.E. .
Source: Tobacco control, 2008 Dec; 17(6), p. 391-8.
EPub date: 2008-10-09.
PMID: 18845623
Related Citations

Philip Morris's health information web site appears responsible but undermines public health.
Authors: Smith E.A. , Malone R.E. .
Source: Public health nursing (Boston, Mass.), 2008 Nov-Dec; 25(6), p. 554-64.
PMID: 18950420
Related Citations

Tobacco industry issues management organizations: creating a global corporate network to undermine public health.
Authors: McDaniel P.A. , Intinarelli G. , Malone R.E. .
Source: Globalization and health, 2008-01-17; 4, p. 2.
EPub date: 2008-01-17.
PMID: 18201375
Related Citations

"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies.
Authors: McDaniel P.A. , Malone R.E. .
Source: Tobacco control, 2007 Dec; 16(6), p. e7.
PMID: 18048597
Related Citations




Back to Top