Grant Number:	5R01CA120138-05 Interpret this number
Primary Investigator:	Malone, Ruth
Organization:	University Of California, San Francisco
Project Title:	The Tobacco Problem:public Health Implications of Contested Frames
Fiscal Year:	2010

To describe the tobacco industry's corporate social responsibility initiatives and asses their implications for tobacco control, and to analyze the impact of these initiatives on media framing of th industry and smoking behavior. Tobacco use is the most important single preventable cause of death an disease in the U.S., increasing risks for lung and other cancers and other serious illnesses. Considerabl evidence suggests that in addition to individual behavior change, interventions to prevent tobacco relate cancers must focus on changing the cultural and policy contexts of tobacco use. Industry delegitimizatio and isolation strategies, including media campaigns, have contributed to building a nationwide grassroot movement against tobacco use and countering industry efforts to derail local smokefree policies, which hav been shown to be effective in reducing tobacco use. However, the ongoing effectiveness of suc approaches may be jeopardized by the tobacco industry's recent, aggressively-promoted corporatesocia responsibility initiatives. Specific Aims: #1) Retrieve and analyze tobacco industry documents in order t describe tobacco industry efforts to: a) use corporate social responsibility initiatives for public relations an marketing purposes; b) sustain and increase the social acceptability of smoking; c) use corporate socia responsibility initiatives to influence tobacco control policymaking; d) position corporate social responsibilit initiatives as a defense against litigation; e) establish itself as a source of health information; f) creat alliances with public health groups, both tobacco- and non-tobacco-related; g) sow divisions within th tobacco control movement; and h) undermine tobacco control efforts that focus on smoking denormalizatio and tobacco industry delegitimization. #2): Assess the influence of tobacco industry corporate socia responsibility initiatives on media framing of a) the tobacco industry and b) smoking behavior. Thi descriptive project will utilize archival research and content and frames analyses.This innovative study o tobacco industry corporate social responsibility efforts will provide new knowledge essential for formulatin proactive public health responses to these industry initiatives, and contribute to theoretical understandings o framing in relation to public health issues. In addition, it will enhance understanding of the industry's role i promoting the social acceptability of smoking.




United Nations Global Compact: an 'Inroad' into the UN and reputation boost for the tobacco industry.
Authors: van der Eijk Y. , McDaniel P.A. , Glantz S.A. , Bialous S.A. .
Source: Tobacco Control, 2017-11-02 00:00:00.0; , .
EPub date: 2017-11-02 00:00:00.0.
PMID: 29097589
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US Media Coverage of Tobacco Industry Corporate Social Responsibility Initiatives.
Authors: McDaniel P.A. , Lown E.A. , Malone R.E. .
Source: Journal Of Community Health, 2017-07-06 00:00:00.0; , .
EPub date: 2017-07-06 00:00:00.0.
PMID: 28685318
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"It doesn't seem to make sense for a company that sells cigarettes to help smokers stop using them": A case study of Philip Morris's involvement in smoking cessation.
Authors: McDaniel P.A. , Lown E.A. , Malone R.E. .
Source: Plos One, 2017; 12(8), p. e0183961.
EPub date: 2017-08-28 00:00:00.0.
PMID: 28846738
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"The Policy Dystopia Model": Implications for Health Advocates and Democratic Governance.
Authors: Smith E.A. , McDaniel P.A. .
Source: Plos Medicine, 2016 09; 13(9), p. e1002126.
EPub date: 2016-09-20 00:00:00.0.
PMID: 27649487
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Shared vision, shared vulnerability: A content analysis of corporate social responsibility information on tobacco industry websites.
Authors: McDaniel P.A. , Cadman B. , Malone R.E. .
Source: Preventive Medicine, 2016 Aug; 89, p. 337-44.
PMID: 27261411
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African media coverage of tobacco industry corporate social responsibility initiatives.
Authors: McDaniel P.A. , Cadman B. , Malone R.E. .
Source: Global Public Health, 2016-03-07 00:00:00.0; , p. 1-15.
EPub date: 2016-03-07 00:00:00.0.
PMID: 26947737
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Tobacco is "our industry and we must support it": Exploring the potential implications of Zimbabwe's accession to the Framework Convention on Tobacco Control.
Authors: Lown E.A. , McDaniel P.A. , Malone R.E. .
Source: Globalization And Health, 2016-01-11 00:00:00.0; 12, p. 2.
EPub date: 2016-01-11 00:00:00.0.
PMID: 26754965
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"What Is Our Story?" Philip Morris's Changing Corporate Narrative.
Authors: McDaniel P.A. , Malone R.E. .
Source: American Journal Of Public Health, 2015 Oct; 105(10), p. e68-75.
PMID: 26270280
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"The Big WHY": Philip Morris's failed search for corporate social value.
Authors: McDaniel P.A. , Malone R.E. .
Source: American Journal Of Public Health, 2012 Oct; 102(10), p. 1942-50.
PMID: 22897536
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Quid pro quo: tobacco companies and the black press.
Authors: McCandless P.M. , Yerger V.B. , Malone R.E. .
Source: American Journal Of Public Health, 2012 Apr; 102(4), p. 739-50.
PMID: 21852652
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Tobacco industry denormalisation as a tobacco control intervention: a review.
Authors: Malone R.E. , Grundy Q. , Bero L.A. .
Source: Tobacco Control, 2012 Mar; 21(2), p. 162-70.
PMID: 22345240
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British American Tobacco's partnership with Earthwatch Europe and its implications for public health.
Authors: McDaniel P.A. , Malone R.E. .
Source: Global Public Health, 2012; 7(1), p. 14-28.
PMID: 21347934
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Corporate image and public health: an analysis of the Philip Morris, Kraft, and Nestlé websites.
Authors: Smith E. .
Source: Journal Of Health Communication, 2012; 17(5), p. 582-600.
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'A question of balance': addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises.
Authors: Yang J.S. , McDaniel P.A. , Malone R.E. .
Source: Global Public Health, 2012; 7(10), p. 1045-61.
PMID: 23046298
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Whose butt is it? tobacco industry research about smokers and cigarette butt waste.
Authors: Smith E.A. , Novotny T.E. .
Source: Tobacco Control, 2011 May; 20 Suppl 1, p. i2-9.
PMID: 21504919
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Covering their butts: responses to the cigarette litter problem.
Authors: Smith E.A. , McDaniel P.A. .
Source: Tobacco Control, 2011 Mar; 20(2), p. 100-6.
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"I'll be your cigarette--light me up and get on with it": examining smoking imagery on YouTube.
Authors: Forsyth S.R. , Malone R.E. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2010 Aug; 12(8), p. 810-6.
PMID: 20634267
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"Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now.
Authors: Tesler L.E. , Malone R.E. .
Source: American Journal Of Public Health, 2010 Jul; 100(7), p. 1174-88.
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The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation.
Authors: Apollonio D.E. , Malone R.E. .
Source: American Journal Of Public Health, 2010 Jul; 100(7), p. 1188-201.
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Contact me soon!!! Confidential, risk-free opportunity!
Authors: Malone R.E. , Smith E.A. .
Source: Tobacco Control, 2009 Aug; 18(4), p. 249.
PMID: 19633140
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Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
Authors: McDaniel P.A. , Malone R.E. .
Source: Women & Health, 2009 Jul-Aug; 49(5), p. 441-74.
PMID: 19851947
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Turning negative into positive: public health mass media campaigns and negative advertising.
Authors: Apollonio D.E. , Malone R.E. .
Source: Health Education Research, 2009 Jun; 24(3), p. 483-95.
PMID: 18948569
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The role of corporate credibility in legitimizing disease promotion.
Authors: McDaniel P.A. , Malone R.E. .
Source: American Journal Of Public Health, 2009 Mar; 99(3), p. 452-61.
PMID: 19106419
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"Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy.
Authors: Yang J.S. , Malone R.E. .
Source: Tobacco Control, 2008 Dec; 17(6), p. 391-8.
PMID: 18845623
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Corporate philanthropy, lobbying, and public health policy.
Authors: Tesler L.E. , Malone R.E. .
Source: American Journal Of Public Health, 2008 Dec; 98(12), p. 2123-33.
PMID: 18923118
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Philip Morris's health information web site appears responsible but undermines public health.
Authors: Smith E.A. , Malone R.E. .
Source: Public Health Nursing (boston, Mass.), 2008 Nov-Dec; 25(6), p. 554-64.
PMID: 18950420
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Tobacco industry issues management organizations: creating a global corporate network to undermine public health.
Authors: McDaniel P.A. , Intinarelli G. , Malone R.E. .
Source: Globalization And Health, 2008-01-17 00:00:00.0; 4, p. 2.
EPub date: 2008-01-17 00:00:00.0.
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"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies.
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Source: Tobacco Control, 2007 Dec; 16(6), p. e7.
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