Grant Number:	1R21CA120122-01A1 Interpret this number
Primary Investigator:	Gordon, Thomas
Organization:	Temple Univ Of The Commonwealth
Project Title:	"Using Perceptual Mapping to Develop Low Literacy Crc Screening Decision Aids"
Fiscal Year:	2007

DESCRIPTION (provided by applicant): To increase colorectal cancer (CRC) screening rates in underserved populations, new decision tools are needed. This project will demonstrate that patient decision-making about cancer screening can be enhanced by modeling and simulating patients' "mental maps" using perceptual mapping methods and vector message design techniques to tailor a CRC decision aid for a population with limited literacy. Our specific aims are to use these methods to 1) understand how patients with limited literacy perceive the two most commonly used CRC screening methods, FOBT and colonoscopy, 2) model and simulate messages based on those perceptions, and 3) use vector message methods to design a literacy-appropriate decision aid from the simulation data. The decision aid designed with these methods will enhance screening decision-making in a population aged 50-70 with 9th grade or lower level of literacy. To do this, we will conduct focus groups with screened and never screened male and female subjects to design instruments to measure CRC risk perception. We will collect risk perception data and use it for perceptual mapping, modeling and computer simulations. These data will yield data for vector message design to develop a decision aid tailored to the mental maps of subjects with limited literacy. To assess the effectiveness of this method for developing a literacy appropriate decision-making tool, we will conduct a pilot study to establish the effect size of the research questions: 1) Experimental subjects counseled with the decision aid designed with perceptual mapping and vector message design techniques will be more likely than controls, counseled with an existing decision aid, to report a) intent to be screened for CRC, b) less decisional conflict, and d) that the decision aid was useful in their decision-making process. Experimental subjects' perceptual maps will also show "self" closer to the decision to be screened than Controls. The impact of developing modeling and simulation methods to improve message design and enhance decision-making is far-reaching. The methods we propose developing have wide application across the cancer continuum from primary prevention and screening to treatment and end-of-life decisions. If successful, these methods can provide a cost-effective way to tailor evidence-based decision aids for patients across diverse literacy levels. Results from this study will be used to develop a fully powered randomized trial that will include actual screening outcomes.




Randomized Trial Of A Computerized Touch Screen Decision Aid To Increase Acceptance Of Colonoscopy Screening In An African American Population With Limited Literacy
Authors: Ruzek S.B. , Bass S.B. , Greener J. , Wolak C. , Gordon T.F. .
Source: Health Communication, 2016 Oct; 31(10), p. 1291-300.
PMID: 26940369
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Developing a typology of African Americans with limited literacy based on preventive health practice orientation: implications for colorectal cancer screening strategies.
Authors: Gordon T.F. , Bass S.B. , Ruzek S.B. , Wolak C. , Rovito M.J. , Ruggieri D.G. , Ward S. , Paranjape A. , Greener J. .
Source: Journal Of Health Communication, 2014; 19(11), p. 1259-77.
PMID: 24673248
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Developing a computer touch-screen interactive colorectal screening decision aid for a low-literacy African American population: lessons learned.
Authors: Bass S.B. , Gordon T.F. , Ruzek S.B. , Wolak C. , Ruggieri D. , Mora G. , Rovito M.J. , Britto J. , Parameswaran L. , Abedin Z. , et al. .
Source: Health Promotion Practice, 2013 Jul; 14(4), p. 589-98.
PMID: 23132838
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Perceived colonoscopy barriers and facilitators among urban African American patients and their medical residents.
Authors: Ruggieri D.G. , Bass S.B. , Rovito M.J. , Ward S. , Gordon T.F. , Paranjape A. , Lin K. , Meyer B. , Parameswaran L. , Wolak C. , et al. .
Source: Journal Of Health Communication, 2013; 18(4), p. 372-90.
PMID: 23343400
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Perceptions of colorectal cancer screening in urban African American clinic patients: differences by gender and screening status.
Authors: Bass S.B. , Gordon T.F. , Ruzek S.B. , Wolak C. , Ward S. , Paranjape A. , Lin K. , Meyer B. , Ruggieri D.G. .
Source: Journal Of Cancer Education : The Official Journal Of The American Association For Cancer Education, 2011 Mar; 26(1), p. 121-8.
PMID: 20443096
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Resident Physicians' Perceptions Of Barriers And Facilitators To Colorectal Cancer Screening For African Americans
Authors: Ward,S.H. , Parameswaran,L. , Bass,S.B. , Paranjape,A. , Gordon,T.F. , Ruzek,S.B. .
Source: Journal Of The National Medical Association, 2010 Apr; 102(4), p. 303-11.
PMID: 20437737
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Increasing Colorectal Cancer Screening Among African Americans, Linking Risk Perception To Interventions Targeting Patients, Communities And Clinicians
Authors: Ward,S.H. , Lin,K. , Meyer,B. , Bass,S.B. , Parameswaran,L. , Gordon,T.F. , Ruzek,S.B. .
Source: Journal Of The National Medical Association, 2008 Jun; 100(6), p. 748-58.
PMID: 18595582
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