Grant Number:	5R01CA090789-04 Interpret this number
Primary Investigator:	Malone, Ruth
Organization:	University Of California, San Francisco
Project Title:	Tobacco Industry Targeting of Gays and Lesbians
Fiscal Year:	2004

DESCRIPTION (provided by applicant) The overall objectives of this project are to retrieve and analyze internal tobacco industry documents to describe industry strategies for targeting gay and lesbian populations, to assess effects of such strategies, and to explore how the issues raised in the documents are received by target groups. Evidence suggests that gays and lesbians, as a group, may have higher tobacco use rates than the general population, thus being at increased risk for tobacco-related diseases. This study will systematically document the extent, nature and effects of tobacco industry strategies for targeting gays and lesbians, thereby contributing knowledge useful for reducing tobacco-related health risks in this understudied population. The aims of the project are: Specific Aim # 1: Retrieve and analyze internal tobacco industry documents in order to describe: a) tobacco industry advertising and marketing strategies targeting gays and lesbians; b) how the tobacco industry seeks to influence tobacco control policy making within gay and lesbian communities; c) whether these efforts succeed in supporting the industry's larger public policy agenda. Specific Aim #2: Analyze the effects of industry strategies identified in the documents by analyzing the content of tobacco related articles in a sample of widely-read publications aimed for gay and/or lesbian audiences and comparing it with data from documents analyzed as part of Specific Aim # 1, and with data from a sample of general circulation publications. Specific Aim #3: Explore and describe how industry targeting strategies identified in the documents are received by their intended audiences by interviewing leaders of national gay/lesbian organizations and editors of gay/lesbian publications and conducting focus groups with gay and lesbian individuals. Specific Aim #4: Utilizing findings from Specific Aims #1, 2,and 3, develop and disseminate, with assistance from a panel of gay and lesbian advisers, specific recommendations for public health interventions aimed at addressing the issues identified in the document analyses.




"If you know you exist, it's just marketing poison": meanings of tobacco industry targeting in the lesbian, gay, bisexual, and transgender community.
Authors: Smith E.A. , Thomson K. , Offen N. , Malone R.E. .
Source: American Journal Of Public Health, 2008 Jun; 98(6), p. 996-1003.
PMID: 18445800
Related Citations

Is tobacco a gay issue? Interviews with leaders of the lesbian, gay, bisexual and transgender community.
Authors: Offen N. , Smith E.A. , Malone R.E. .
Source: Culture, Health & Sexuality, 2008 Feb; 10(2), p. 143-57.
PMID: 18247208
Related Citations

'We will speak as the smoker': the tobacco industry's smokers' rights groups.
Authors: Smith E.A. , Malone R.E. .
Source: European Journal Of Public Health, 2007 Jun; 17(3), p. 306-13.
PMID: 17065174
Related Citations

Pictures worth a thousand words: noncommercial tobacco content in the lesbian, gay, and bisexual press.
Authors: Smith E.A. , Offen N. , Malone R.E. .
Source: Journal Of Health Communication, 2006 Oct-Nov; 11(7), p. 635-49.
PMID: 17074732
Related Citations

Melanin and nicotine: A review of the literature.
Authors: Yerger V.B. , Malone R.E. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2006 Aug; 8(4), p. 487-98.
PMID: 16920646
Related Citations

The ethics of industry experimentation using employees: the case of taste-testing pesticide-treated tobacco.
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: American Journal Of Public Health, 2006 Jan; 96(1), p. 37-46.
PMID: 16317198
Related Citations

What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press.
Authors: Smith E.A. , Offen N. , Malone R.E. .
Source: Journal Of Epidemiology And Community Health, 2005 Dec; 59(12), p. 1086-91.
PMID: 16286500
Related Citations

Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.
Authors: Apollonio D.E. , Malone R.E. .
Source: Tobacco Control, 2005 Dec; 14(6), p. 409-15.
PMID: 16319365
Related Citations

The tobacco industry and pesticide regulations: case studies from tobacco industry archives.
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: Environmental Health Perspectives, 2005 Dec; 113(12), p. 1659-65.
PMID: 16330343
Related Citations

The perimetric boycott: a tool for tobacco control advocacy.
Authors: Offen N. , Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2005 Aug; 14(4), p. 272-7.
PMID: 16046691
Related Citations

Understanding Philip Morris's pursuit of US government regulation of tobacco.
Authors: McDaniel P.A. , Malone R.E. .
Source: Tobacco Control, 2005 Jun; 14(3), p. 193-200.
PMID: 15923470
Related Citations

Tobacco industry sponsorships: new image belies its deadly product.
Authors: Malone R.E. .
Source: Journal Of Emergency Nursing: Jen : Official Publication Of The Emergency Department Nurses Association, 2004 Apr; 30(2), p. 185-7.
PMID: 15039681
Related Citations

"Creative Solutions": selling cigarettes in a smoke-free world.
Authors: Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2004 Mar; 13(1), p. 57-63.
PMID: 14985598
Related Citations

The outing of Philip Morris: advertising tobacco to gay men.
Authors: Smith E.A. , Malone R.E. .
Source: American Journal Of Public Health, 2003 Jun; 93(6), p. 988-93.
PMID: 12773366
Related Citations

From adversary to target market: the ACT-UP boycott of Philip Morris.
Authors: Offen N. , Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2003 Jun; 12(2), p. 203-7.
PMID: 12773732
Related Citations

Thinking the "unthinkable": why Philip Morris considered quitting.
Authors: Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2003 Jun; 12(2), p. 208-13.
PMID: 12773733
Related Citations

Altria means tobacco: Philip Morris's identity crisis.
Authors: Smith E.A. , Malone R.E. .
Source: American Journal Of Public Health, 2003 Apr; 93(4), p. 553-6.
PMID: 12660196
Related Citations

Tobacco industry surveillance of public health groups: the case of STAT (Stop Teenage Addiction to Tobacco) and INFACT (Infant Formula Action Coalition).
Authors: Malone R.E. .
Source: American Journal Of Public Health, 2002 Jun; 92(6), p. 955-60.
PMID: 12036789
Related Citations

Nursing, our public deaths, and the tobacco industry.
Authors: Malone R.E. .
Source: American Journal Of Critical Care : An Official Publication, American Association Of Critical-care Nurses, 2002 Mar; 11(2), p. 102-5.
PMID: 11888121
Related Citations