||5R44CA092885-03 Interpret this number
||Multi-Media Systems, Inc.
||Computerized Cancer Cme for Primary Care Physicians
DESCRIPTION: (provided by applicant)
Multi-Media Systems (MMS), in partnership with the Texas Medical
Association/Physician Oncology Education Program (POEP), will develop and
evaluate 10 Internet-based, interactive e-learning CME modules on cancer
prevention, screening, early detection and treatment for primary care
physicians. MMS will develop an automated WEB-based delivery, tracking and
reporting system to deliver CME credit training via the Internet. Primary care
physicians (gatekeepers) need cancer control training to reduce cancer
mortality/morbidity. Currently, this type of training is not easily
In Phase I, MMS will design/produce one pilot module that will undergo
targeted assessment by a select group of nationally recognized CME experts. It
will then be reviewed by a focus group of primary care physicians. Formative
research will provide clear guidance to develop the design criteria and model
for completing the remaining 9 modules. An Expert Review Panel will oversee
During Phase II, the 9 remaining CME modules will be developed under this
grant. Two additional modules will be developed through alternative funding.
The completed courseware, consisting of 12 cancer-specific CME modules, will
undergo a statistically valid field evaluation. The completed courseware will
reside on an innovative WEB-site utilizing proprietary compression technology
to permit full-motion video, high quality graphics and audio.
PROPOSED COMMERCIAL APPLICATION:
Based on the 15 year experience of the Texas Medical Association (TMA) in providing CME
to Texas primary care physicians, demand for this courseware will be high. TMA will
provide this training to Texas physicians through their WEB site and MMS will market it to
the rest of the country and would through a commercial WEB site. Also MMS will license
the course to other medical associations, health organizations and commercial outlets.
Profits will be shared among TMA, MMS and BearSoft. The 4-year revenue projections
exceed 10 million dollars. If only 1/3 of sales projections are met, this would still be an
outstanding small business success.