DESCRIPTION (provided by applicant): This application proposes the development
of an interactive, Web-based, multimedia program called MyStudentBody: Tobacco.
The program is designed to be offered through colleges and universities to help
students understand, reduce, and stop the use of tobacco. MyStudentBody:
Tobacco, based at its own website, will allow students to develop a
personalized tobacco page that is relevant to their concerns, while presenting
material in an engaging, dramatic format. MyStudentBody: Tobacco utilizes a
Rate Yourself module to help students create a personalized tobacco page, which
contains a tailored tobacco profile, articles based on personal risks,
Shockwave peer stories, e-mail features and reminders, and written and
graphical motivational feedback. This website will allow students to receive
empirically-based information in a confidential manner, acknowledging their
desire for self-help methods. Phase II will involve finalizing the content,
interface, and interactive features of the website through discussions with an
advisory group of college peer educators and consultation with tobacco experts.
We will produce a prototype website and field test it in comparison to a
control website consisting of standard text-based tobacco information. Finally,
we will gather satisfaction data from participating students and acceptance
feedback from health professionals at participating colleges.
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