Grant Number:	1R01CA095989-01A1 Interpret this number
Primary Investigator:	Malone, Ruth
Organization:	University Of California, San Francisco
Project Title:	Responses to Public Health Campaigns
Fiscal Year:	2003

DESCRIPTION (provided by applicant) Considerable evidence suggests that in addition to individual behavior change strategies, public health efforts must devote resources to changing the cultural and policy contexts of tobacco use. Advocates have therefore worked to change public perceptions not only about tobacco use, but also about the "vector of the tobacco epidemic," the tobacco industry. Thus numerous public health campaigns, including state-funded media campaigns, have included a focus on the tobacco industry and its activities in order to denormalize tobacco use and promote public support for tobacco control measures. The overall objective of this study is to retrieve and analyze internal tobacco industry documents in order to describe specific strategies and tactics the industry uses to address the challenges posed by public health/tobacco control and other campaigns that focus public attention on the behaviors of the tobacco industry ("Industry-Focused Campaigns"). The proposed research is descriptive and historical. The study design is a systematic historical/archival inquiry using publicly available textual sources, results of which will be used to develop a linked set of comparative case studies. The specific aims of the project are : 1) Retrieve and analyze internal tobacco industry documents in order to describe the tobacco industry's responses to public health/tobacco control and other campaigns that call public attention to industry behavior ("Industry-Focused Campaigns"). This analysis will focus specifically on industry internal corporate and public relations responses to such campaigns that use or threaten to use a) boycotts, b) shareholder actions, c) public demonstrations, and/or d) state-sponsored media campaigns; and 2) Using public relations theory as an underlying framework, prepare a set of case studies describing and comparing Industry-Focused Campaigns and analyzing which appear to be most effective in facilitating changes in industry behavior that address tobacco control objectives.




The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation.
Authors: Apollonio D.E. , Malone R.E. .
Source: American Journal Of Public Health, 2010 Jul; 100(7), p. 1188-201.
PMID: 20466965
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Turning negative into positive: public health mass media campaigns and negative advertising.
Authors: Apollonio D.E. , Malone R.E. .
Source: Health Education Research, 2009 Jun; 24(3), p. 483-95.
PMID: 18948569
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Corporate philanthropy, lobbying, and public health policy.
Authors: Tesler L.E. , Malone R.E. .
Source: American Journal Of Public Health, 2008 Dec; 98(12), p. 2123-33.
PMID: 18923118
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Philip Morris's health information web site appears responsible but undermines public health.
Authors: Smith E.A. , Malone R.E. .
Source: Public Health Nursing (boston, Mass.), 2008 Nov-Dec; 25(6), p. 554-64.
PMID: 18950420
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Tobacco industry issues management organizations: creating a global corporate network to undermine public health.
Authors: McDaniel P.A. , Intinarelli G. , Malone R.E. .
Source: Globalization And Health, 2008-01-17 00:00:00.0; 4, p. 2.
EPub date: 2008-01-17 00:00:00.0.
PMID: 18201375
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"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies.
Authors: McDaniel P.A. , Malone R.E. .
Source: Tobacco Control, 2007 Dec; 16(6), p. e7.
PMID: 18048597
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'We will speak as the smoker': the tobacco industry's smokers' rights groups.
Authors: Smith E.A. , Malone R.E. .
Source: European Journal Of Public Health, 2007 Jun; 17(3), p. 306-13.
PMID: 17065174
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Making Big Tobacco Give In: You Lose, They Win
Authors: Wander N. , Malone R.E. .
Source: American Journal Of Public Health, 2006 Nov; 96(11), p. 2048-54.
PMID: 17018823
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Philip Morris's Project Sunrise: Weakening Tobacco Control By Working With It
Authors: McDaniel P.A. , Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2006 Jun; 15(3), p. 215-23.
PMID: 16728753
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Fiscal Versus Social Responsibility: How Philip Morris Shaped The Public Funds Divestment Debate
Authors: Wander N. , Malone R.E. .
Source: Tobacco Control, 2006 Jun; 15(3), p. 231-41.
PMID: 16728755
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The ethics of industry experimentation using employees: the case of taste-testing pesticide-treated tobacco.
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: American Journal Of Public Health, 2006 Jan; 96(1), p. 37-46.
PMID: 16317198
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The tobacco industry and pesticide regulations: case studies from tobacco industry archives.
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: Environmental Health Perspectives, 2005 Dec; 113(12), p. 1659-65.
PMID: 16330343
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The perimetric boycott: a tool for tobacco control advocacy.
Authors: Offen N. , Smith E.A. , Malone R.E. .
Source: Tobacco Control, 2005 Aug; 14(4), p. 272-7.
PMID: 16046691
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Understanding Philip Morris's pursuit of US government regulation of tobacco.
Authors: McDaniel P.A. , Malone R.E. .
Source: Tobacco Control, 2005 Jun; 14(3), p. 193-200.
PMID: 15923470
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Selling Off Or Selling Out? Medical Schools And Ethical Leadership In Tobacco Stock Divestment
Authors: Wander N. , Malone R.E. .
Source: Academic Medicine : Journal Of The Association Of American Medical Colleges, 2004 Nov; 79(11), p. 1017-26.
PMID: 15504765
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Tobacco industry sponsorships: new image belies its deadly product.
Authors: Malone R.E. .
Source: Journal Of Emergency Nursing: Jen : Official Publication Of The Emergency Department Nurses Association, 2004 Apr; 30(2), p. 185-7.
PMID: 15039681
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