DESCRIPTION: Cancer is the second leading killer in the United States.
To achieve the goal of 50 percent reduction in cancer mortality by the
year 2000, prevention education will need to be more accessible to and
elicit behavior change from more people. Considering that smoking is
the single most important preventable cause of illness and premature
death in the United States, it is more than appropriate to pursue
innovative techniques for providing tobacco use prevention. Children
and youth are the population which are at the greatest risk for adopting
a tobacco use habit. Since age at tobacco initiation continues to drop
while percent of smokers in teens continues to rise, it is clear that
children need information and behavioral guidance to help prevent the
onset of tobacco use. Furthermore, they need a way to get this
information that they find exciting, engaging and challenging. The
applicant propose(s) electronic lessons and activities on tobacco use
prevention on a cross platform CD-ROM and on World Wide Web site.
Targeted to 10 to 12 year old children, the program will be distributed
throughout schools nationwide, with additional opportunities for
distribution in hospital-based community education programs, public
health agencies, community based outreach programs, museums, and private
PROPOSED COMMERCIAL APPLICATION:
This project will create a cross-platform CD-ROM and a web site that
will be commercially targeted primarily to schools for children age 10-
12. There are 16,661 public elementary and secondary education agencies
or districts in the United States. These districts range from 0 to over
100,000 schools. Additionally, there are over 6 million children in this
age range. Commercial outreach will also be aimed at hospital-based
community education programs, public health agencies, community-based
outreach programs, museums, and private homes.
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- The DCCPS Team.