||5R44CA066498-03 Interpret this number
||Leap Of Faith Technologies, Inc.
||Interactive Multimedia to Promote Breast Cancer Screenin
We propose to test the application of hypermedia for promoting
screening and early detection of breast cancer women. We will develop
a health education program that presents information on risk factors,
warning signals, and screening techniques that can be implemented in
outpatient settings. The goal is to increase motivation, knowledge
attitudes favorable to screening behaviors and early detection. Our
program proposes to combine internal and external attributions to evoke
health protecting behaviors. We will do this by using hypermedia to
present a health message attributes responsibility to the self
(internal attribution), and by presenting the hypermedia technology in
the health provider's setting (external attribution). We will use a
multidisciplinary approach, teaming with specialists in public health
and health promotion, breast health, health education, and hypermedia
Hypermedia offers features that have been cited as being beneficial to
improved compliance with screening procedures. Program content can be
designed to present information in a way that is sensitive to the
cultural norms of the target audience. Hypermedia is also self-paced
and does not need to be viewed from beginning to end as is the case
with video, which makes it adaptable to women's time constraints.
Hypermedia would simplify the information gathering process related to
breast cancer screening.
PROPOSED COMMERCIAL APPLICATION: We see potential markets in both
public and private clinics, and women's health centers,. Other program
implementations could be targeted at underserved sociodemographic
groups. These might include employees at a worksite, members of a
health maintenance organization, attendees at a meal site, residents
of congregate housing, or clients at a local health department or
community clinic. The product could be sold as an integrated
workstation (hardware and software), or as a software product alone to
the consumer market.
Website to promote early detection of breast cancer: "www.thinkhealth.com".
, Kepic T.
, Naeymi-Rad F.
, Hopkinson J.
, Slocum B.
AMIA ... Annual Symposium proceedings. AMIA Symposium, 2003; , p. 980.