||5R44CA066496-03 Interpret this number
||Health Media Lab, Inc.
||Hispanic Family Medical Information Telephone Helpline
We propose to test using interactive multimedia for promoting screening and
early detection of breast cancer in women. We will develop a health
education program that presents information on risk factor, warming
signals, and screening techniques that can be implemented in various
settings. The goal is to increase motivation, knowledge, and attitudes
favorable to screening behaviors and early detection. Our program proposes
to combine internal and external attributions to evoke health protecting
behaviors. We will do this by using multimedia to present a health message
that attributes responsibility to the self (internal attribution); we will
examine external attribution by implementing the program in a variety of
settings. We will use a multidisciplinary approach, teaming with
specialists in public health and health promotion, breast health, health
education, and multimedia development.
Interactive multimedia offers features cited as beneficial in improving
compliance with sensitive to cultural norms of th target audience.
InTeractive multimedia is self-paced and does not need to be viewed from
beginning to end, as with video, which makes it adaptable to women's time
constraints. Multimedia would simplify the information gathering process
related to breast cancer screening.
PROPOSED COMMERCIAL APPLICATION: We see potential markets in hospitals,
clinics, women's health centers, libraries, and educational institutions.
Other implementations could be targeted at underserved sociodemographic
groups, such as employees at a worksite, members of an HMO, attendees at a
meal site, residents of congregate housing, or clients at a local health
department or community clinic. The product can be sold as an integrated
workstation (hardware and software), or as a software product on CD-ROM to
the consumer market.