Grant Details
Grant Number: |
3R01CA240732-03S1 Interpret this number |
Primary Investigator: |
Goldstein, Adam |
Organization: |
Univ Of North Carolina Chapel Hill |
Project Title: |
Diversity Supplement: Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease |
Fiscal Year: |
2021 |
Abstract
ABSTRACT
About four million US adults smoke cigars on a regular basis and are exposed to health consequences of cigar
use such as oral, throat, pancreatic and lung cancer. The use of Little cigar and cigarillo (LCC) use among
young adults has increased significantly over the last several years due to regulations that favor cigars over
cigarettes such as banning of flavors, packaging of LCCs which makes these products affordable, and taxation
differences between cigars and cigarettes. LCCs have also been advertised in ways that increase the
susceptibility of young Whites and African American adults to LCC use. The parent grant is developing new
health warning labels (HWLs) for LCCs that will be more effective in reducing LCC use than currently existing
warning labels. Research from cigarette studies suggest that communication campaigns to support new health
warning labels (HWLs) lead to cessation related behaviors. However, these studies were conducted outside of
the United State and no research on a communication campaign to support new HWLs for LCCs has been
done. The proposed study fills a critical gap by developing messages for a communication campaign to
support the new LCC HWLs.
In Aim 1, new messages with different styles, images and features will be developed using existing research,
expert review and focus groups. Aim 2 will involve the conduction of an online experiment to determine the
perceived effectiveness as well as cognitive and affective reactions to the messages. The proposed study fills
a critical scientific gap by developing and testing campaign messages about new LCC warnings, while
considering key LCC user groups such as White and African American young adults. The overarching goal of
the proposed formative research is to develop a set of effective messages for a communication campaign
targeted to young adults to augment LCC HWLs.
Publications
None. See parent grant details.