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Grant Details

Grant Number: 5R01CA090789-04 Interpret this number
Primary Investigator: Malone, Ruth
Organization: University Of California, San Francisco
Project Title: Tobacco Industry Targeting of Gays and Lesbians
Fiscal Year: 2004
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Abstract

DESCRIPTION (provided by applicant) The overall objectives of this project are to retrieve and analyze internal tobacco industry documents to describe industry strategies for targeting gay and lesbian populations, to assess effects of such strategies, and to explore how the issues raised in the documents are received by target groups. Evidence suggests that gays and lesbians, as a group, may have higher tobacco use rates than the general population, thus being at increased risk for tobacco-related diseases. This study will systematically document the extent, nature and effects of tobacco industry strategies for targeting gays and lesbians, thereby contributing knowledge useful for reducing tobacco-related health risks in this understudied population. The aims of the project are: Specific Aim # 1: Retrieve and analyze internal tobacco industry documents in order to describe: a) tobacco industry advertising and marketing strategies targeting gays and lesbians; b) how the tobacco industry seeks to influence tobacco control policy making within gay and lesbian communities; c) whether these efforts succeed in supporting the industry's larger public policy agenda. Specific Aim #2: Analyze the effects of industry strategies identified in the documents by analyzing the content of tobacco related articles in a sample of widely-read publications aimed for gay and/or lesbian audiences and comparing it with data from documents analyzed as part of Specific Aim # 1, and with data from a sample of general circulation publications. Specific Aim #3: Explore and describe how industry targeting strategies identified in the documents are received by their intended audiences by interviewing leaders of national gay/lesbian organizations and editors of gay/lesbian publications and conducting focus groups with gay and lesbian individuals. Specific Aim #4: Utilizing findings from Specific Aims #1, 2,and 3, develop and disseminate, with assistance from a panel of gay and lesbian advisers, specific recommendations for public health interventions aimed at addressing the issues identified in the document analyses.

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Publications

Is tobacco a gay issue? Interviews with leaders of the lesbian, gay, bisexual and transgender community.
Authors: Offen N, Smith EA, Malone RE
Source: Cult Health Sex, 2008 Feb;10(2), p. 143-57.
PMID: 18247208
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Pictures worth a thousand words: noncommercial tobacco content in the lesbian, gay, and bisexual press.
Authors: Smith EA, Offen N, Malone RE
Source: J Health Commun, 2006 Oct-Nov;11(7), p. 635-49.
PMID: 17074732
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'We will speak as the smoker': the tobacco industry's smokers' rights groups.
Authors: Smith EA, Malone RE
Source: Eur J Public Health, 2007 Jun;17(3), p. 306-13.
EPub date: 2006 Oct 25.
PMID: 17065174
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Melanin and nicotine: A review of the literature.
Authors: Yerger VB, Malone RE
Source: Nicotine Tob Res, 2006 Aug;8(4), p. 487-98.
PMID: 16920646
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The tobacco industry and pesticide regulations: case studies from tobacco industry archives.
Authors: McDaniel PA, Solomon G, Malone RE
Source: Environ Health Perspect, 2005 Dec;113(12), p. 1659-65.
PMID: 16330343
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Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.
Authors: Apollonio DE, Malone RE
Source: Tob Control, 2005 Dec;14(6), p. 409-15.
PMID: 16319365
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The ethics of industry experimentation using employees: the case of taste-testing pesticide-treated tobacco.
Authors: McDaniel PA, Solomon G, Malone RE
Source: Am J Public Health, 2006 Jan;96(1), p. 37-46.
EPub date: 2005 Nov 29.
PMID: 16317198
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What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press.
Authors: Smith EA, Offen N, Malone RE
Source: J Epidemiol Community Health, 2005 Dec;59(12), p. 1086-91.
PMID: 16286500
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Understanding Philip Morris's pursuit of US government regulation of tobacco.
Authors: McDaniel PA, Malone RE
Source: Tob Control, 2005 Jun;14(3), p. 193-200.
PMID: 15923470
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Tobacco industry surveillance of public health groups: the case of STAT (Stop Teenage Addiction to Tobacco) and INFACT (Infant Formula Action Coalition).
Authors: Malone RE
Source: Am J Public Health, 2002 Jun;92(6), p. 955-60.
PMID: 12036789
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Nursing, our public deaths, and the tobacco industry.
Authors: Malone RE
Source: Am J Crit Care, 2002 Mar;11(2), p. 102-5.
PMID: 11888121
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