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National Institutes of Health: National Cancer Institute: Division of Cancer Control and Population Sciences
Grant Details

Grant Number: 5R01CA090789-04 Interpret this number
Primary Investigator: Malone, Ruth
Organization: University Of California, San Francisco
Project Title: Tobacco Industry Targeting of Gays and Lesbians
Fiscal Year: 2004
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Abstract

DESCRIPTION (provided by applicant) The overall objectives of this project are to retrieve and analyze internal tobacco industry documents to describe industry strategies for targeting gay and lesbian populations, to assess effects of such strategies, and to explore how the issues raised in the documents are received by target groups. Evidence suggests that gays and lesbians, as a group, may have higher tobacco use rates than the general population, thus being at increased risk for tobacco-related diseases. This study will systematically document the extent, nature and effects of tobacco industry strategies for targeting gays and lesbians, thereby contributing knowledge useful for reducing tobacco-related health risks in this understudied population. The aims of the project are: Specific Aim # 1: Retrieve and analyze internal tobacco industry documents in order to describe: a) tobacco industry advertising and marketing strategies targeting gays and lesbians; b) how the tobacco industry seeks to influence tobacco control policy making within gay and lesbian communities; c) whether these efforts succeed in supporting the industry's larger public policy agenda. Specific Aim #2: Analyze the effects of industry strategies identified in the documents by analyzing the content of tobacco related articles in a sample of widely-read publications aimed for gay and/or lesbian audiences and comparing it with data from documents analyzed as part of Specific Aim # 1, and with data from a sample of general circulation publications. Specific Aim #3: Explore and describe how industry targeting strategies identified in the documents are received by their intended audiences by interviewing leaders of national gay/lesbian organizations and editors of gay/lesbian publications and conducting focus groups with gay and lesbian individuals. Specific Aim #4: Utilizing findings from Specific Aims #1, 2,and 3, develop and disseminate, with assistance from a panel of gay and lesbian advisers, specific recommendations for public health interventions aimed at addressing the issues identified in the document analyses.

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Publications

Nursing, Our Public Deaths, And The Tobacco Industry
Authors: Malone R.E. .
Source: American Journal Of Critical Care : An Official Publication, American Association Of Critical-care Nurses, 2002 Mar; 11(2), p. 102-5.
PMID: 11888121
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Tobacco Industry Surveillance Of Public Health Groups: The Case Of Stat (stop Teenage Addiction To Tobacco) And Infact (infant Formula Action Coalition)
Authors: Malone R.E. .
Source: American Journal Of Public Health, 2002 Jun; 92(6), p. 955-60.
PMID: 12036789
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Understanding Philip Morris's Pursuit Of Us Government Regulation Of Tobacco
Authors: McDaniel P.A. , Malone R.E. .
Source: Tobacco Control, 2005 Jun; 14(3), p. 193-200.
PMID: 15923470
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What Makes An Ad A Cigarette Ad? Commercial Tobacco Imagery In The Lesbian, Gay, And Bisexual Press
Authors: Smith E.A. , Offen N. , Malone R.E. .
Source: Journal Of Epidemiology And Community Health, 2005 Dec; 59(12), p. 1086-91.
PMID: 16286500
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The Ethics Of Industry Experimentation Using Employees: The Case Of Taste-testing Pesticide-treated Tobacco
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: American Journal Of Public Health, 2006 Jan; 96(1), p. 37-46.
PMID: 16317198
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Marketing To The Marginalised: Tobacco Industry Targeting Of The Homeless And Mentally Ill
Authors: Apollonio D.E. , Malone R.E. .
Source: Tobacco Control, 2005 Dec; 14(6), p. 409-15.
PMID: 16319365
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The Tobacco Industry And Pesticide Regulations: Case Studies From Tobacco Industry Archives
Authors: McDaniel P.A. , Solomon G. , Malone R.E. .
Source: Environmental Health Perspectives, 2005 Dec; 113(12), p. 1659-65.
PMID: 16330343
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Melanin And Nicotine: A Review Of The Literature
Authors: Yerger V.B. , Malone R.E. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2006 Aug; 8(4), p. 487-98.
PMID: 16920646
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'we Will Speak As The Smoker': The Tobacco Industry's Smokers' Rights Groups
Authors: Smith E.A. , Malone R.E. .
Source: European Journal Of Public Health, 2007 Jun; 17(3), p. 306-13.
PMID: 17065174
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Pictures Worth A Thousand Words: Noncommercial Tobacco Content In The Lesbian, Gay, And Bisexual Press
Authors: Smith E.A. , Offen N. , Malone R.E. .
Source: Journal Of Health Communication, 2006 Oct-Nov; 11(7), p. 635-49.
PMID: 17074732
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Is Tobacco A Gay Issue? Interviews With Leaders Of The Lesbian, Gay, Bisexual And Transgender Community
Authors: Offen N. , Smith E.A. , Malone R.E. .
Source: Culture, Health & Sexuality, 2008 Feb; 10(2), p. 143-57.
PMID: 18247208
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