Grant Details
Grant Number: |
5R01CA076972-02 Interpret this number |
Primary Investigator: |
Bero, Lisa |
Organization: |
Univ Of California At San Francisco |
Project Title: |
Developing Policy to Reverse the Cigar Trend |
Fiscal Year: |
1998 |
Abstract
DESCRIPTION: (Applicant's Description)
The recent dramatic increase in cigar use in the United States represents an
issue of urgent concern for those working with youth. Media and tobacco
industry sources often attribute the cigar boom to "internal" factors such
as personal resentment of health recommendations, but we theorize that two
"external" factors--print/internet media coverage and tobacco industry
activity-- may also have key roles in creating and sustaining this trend.
The objectives of this qualitative study are a) to investigate and explicate
the role of these two "external" factors in promoting cigar smoking as a
socially popular behavior, particularly among youth/young adults; and b) to
use these findings to develop policy recommendations for public health
strategies to reverse the cigar trend. Our broad goal is to provide a
scientific foundation for policy and public health interventions to decrease
cigar use.
The specific aims of the study are:
1)track and compare trends in cigar advertising, sales, and print media
coverage;
2)analyze the content of cigar coverage in newspaper and magazine
article
and in high school newspapers;
3)analyze cigar advertising and cigar images in U.S. magazines;
4)examine and classify cigar-related sites on the Worid Wide Web; 5)
examine the role of the tobacco industry in contributing to
media coverage of cigars and in promoting cigar use, which
will include (a)analyzing industry documents from the Tobacco
Control Archives at UCSF; (b) analyzing other materials from
the cigar industry; and (c) interviewing and surveying
journalists (including high school journalists) about their
sources of information for cigar-related articles.
We will use our analyses to develop specific, data-based policy
recommendations for a proactive public health agenda on cigar smoking in
youth.
Publications
High school journalists' perspectives on tobacco.
Authors: Malone R.E.
, Wenger L.D.
, Bero L.A.
.
Source: Journal of health communication, 2002 Mar-Apr; 7(2), p. 139-56.
PMID: 12049422
Related Citations
The cigar revival and the popular press: a content analysis, 1987-1997.
Authors: Wenger L.
, Malone R.
, Bero L.
.
Source: American journal of public health, 2001 Feb; 91(2), p. 288-91.
PMID: 11211641
Related Citations
Cigars, youth, and the Internet link.
Authors: Malone R.E.
, Bero L.A.
.
Source: American journal of public health, 2000 May; 90(5), p. 790-2.
PMID: 10800432
Related Citations