||3R44CA060372-03S2 Interpret this number
||State Of The Art, Inc.
||Prostate Cancer-a Patient Education Intervention
The proposed project is a 20-25 minute videotape and brochure designed to
educate and assist men who have recently been diagnosed with prostate
cancer. This project is important because it will reach an ever-growing
number of patients who are at a critical decision-making juncture
regarding their treatment options. This package will help them make
informed decisions by encouraging dialogue with physicians and family, and
by recognizing that myths and fears can be overcome, rather than allowed
to become barriers to effective treatment and prevention efforts.
In Phase II, State of the Art will build on the research of Phase I, and
will complete the proposed videotape and brochure. The Board of Advisors
will review near-finished versions of materials. They will then be tested
using focus groups of patients, wives, and physicians. The comments of
these respondents will be used for a refinement of materials. After the
materials are completed, State of the Art will quantitatively test the
videotape and brochure with recently diagnosed prostate cancer patients to
test the hypothesis that these materials positively influence behavior and
Finally, in Phase II we will begin the distribution effort with special
emphasis made to reach low income and minority populations.
PROPOSED COMMERCIAL APPLICATION: The completed package-videotape and
brochure-will be marketed to urologists, surgeons, radiologists, and
oncologists through the distribution network of major pharmaceutical
corporations. Through prostate cancer support groups and organizations,
the package will also be marketed directly to patients and their families.
We expect initial and ongoing demand to be strong because of the scarcity
of other informational packages and the growing number of men who are
diagnosed with prostate cancer.
None. See parent grant details.