||7R01CA075614-04 Interpret this number
||Baylor College Of Medicine
||Gimme 5-Interactive Multimedia Education (G5-Imme)
Several national dietary guidelines have promoted the consumption of 5
to 9 servings of fruit and vegetables (F&V) every day, but children are
only eating about 2.3 servings a day. Existing school based nutrition
education curricula have encountered difficulties in the extent to which
the educational activities likely to result in dietary change have been
implemented. Interactive Multimedia provide exciting opportunities for
directly reaching students and providing programs that are engaging,
based on social cognitive theory, and likely to result in change.
This project adapts the successful Gimme 5 classroom curriculum to
interactive multimedia format. Based on previous research, Gimme 5
increases F&V availability and accessibility at home and at fast food
places by modeling students' asking behaviors and encouraging parents
to purchase more F&V through newsletters sent home and joint parent-
child home assignments; increases students' preferences for F&V by
taste-testing of proven preferred recipes, fun activities, and showing
students enjoying consumption of F&V; increases students' skills in F&V
preparations by sending recipes to parents and encouraging child
preparation of the recipes under parent supervision; promotes goal-
setting for F&V changes at alternative meals and snacks; and promotes
problem solving skills for initial Change goals not attained. The
strengths of interactive multimedia are incorporated by use of modeling
of desired asking and food preparation behaviors by attractive peers,
use fantasy in animations, encouraging skill building by presenting
students with real life decisions and experiencing the consequences of
their alternative decisions, tailoring of motivational messages to
student outcome expectations, and tailoring of goals to child's dietary
practices, preferences and desired schema for eating more F&V.
Participation in this study will take approximately 8 weeks per student,
or 1 school year to complete. Hypotheses will be tested in regard to
dietary outcomes and psychosocial and family mediators of program
outcomes. This research will be the firs test of interactive multimedia
for dietary behavior change among elementary school students.
The project combines the many years of expertise of the school nutrition
education team at the University of Texas M.D. Anderson Cancer Center
and the Multimedia Laboratory at the University of Texas Medical Branch-
Galveston with the Houston Independent School District.
Goal setting is differentially related to change in fruit, juice, and vegetable consumption among fourth-grade children.
, Zakeri I.
, Pryor E.W.
, Baranowski T.
, Baranowski J.
, Watson K.
Health Education & Behavior : The Official Publication Of The Society For Public Health Education, 2004 Apr; 31(2), p. 258-69.
Family and child-care provider influences on preschool children's fruit, juice, and vegetable consumption.
, Baranowski T.
, Baranowski J.C.
, Cullen K.
, Rittenberry L.
, Olvera N.
Nutrition Reviews, 2001 Jul; 59(7), p. 224-35.
Process evaluations of the 5-a-day projects.
, Stables G.
Health Education & Behavior : The Official Publication Of The Society For Public Health Education, 2000 Apr; 27(2), p. 157-66.