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Grant Details

Grant Number: 2R01CA120138-06A1 Interpret this number
Primary Investigator: Malone, Ruth
Organization: University Of California, San Francisco
Project Title: Investigating Institutional Influences on Tobacco Control
Fiscal Year: 2013
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Abstract

DESCRIPTION (provided by applicant): Tobacco use is distinguished from other health problems by the presence of an aggressive, multinational tobacco industry whose institutional goals are incompatible with those of public health. "Corporate social responsibility" (CSR) initiatives are an important and under-recognized means by which the tobacco industry seeks to thwart public health and create a tobacco-favorable policy environment in the US and globally. By engaging in "responsible" activities (such as establishing "youth smoking prevention" programs, and contributing to worthy causes), the tobacco industry enhances its image and counters negative publicity, frames the tobacco problem as one of "responsible" consumption and marketing, and provides policymakers with reasons to engage with the industry. The almost unlimited financial resources and ability of multinational tobacco companies to undermine public health efforts through CSR constitutes one of the greatest obstacles to stemming the tobacco epidemic, particularly in low and middle income countries. This application continues and extends our current research to address both US and African tobacco industry CSR initiatives and media responses to them, and to analyze their tobacco control implications. The specific aims are: Specific aim #1: Investigate tobacco industry CSR initiatives in the US and selected African countries and their implications for the industry's ability to maintain a tobacco-favorable social and regulatory environment by a) retrieving and analyzing tobacco industry documents related to US and African CSR initiatives; and b) retrieving and analyzing CSR-related information on tobacco company websites; Specific aim #2: Examine media coverage of tobacco industry CSR initiatives in the US and Africa to determine the extent, content, and framing of coverage of such initiatives and the implications for tobacco control. This project will directly aid tobacco control efforts by exposing the underlying partnerships, tactics, and motivations guiding tobacco industry CSR activities, helping public health practitioners and policymakers more effectively counter them and insulate tobacco control policymaking from tobacco industry influences.

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Publications

'A question of balance': addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises.
Authors: Yang JS, McDaniel PA, Malone RE
Source: Glob Public Health, 2012;7(10), p. 1045-61.
EPub date: 2012 Oct 9.
PMID: 23046298
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"The Big WHY": Philip Morris's failed search for corporate social value.
Authors: McDaniel PA, Malone RE
Source: Am J Public Health, 2012 Oct;102(10), p. 1942-50.
EPub date: 2012 Aug 16.
PMID: 22897536
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Corporate image and public health: an analysis of the Philip Morris, Kraft, and Nestlé websites.
Authors: Smith E
Source: J Health Commun, 2012;17(5), p. 582-600.
EPub date: 2012 Mar 16.
PMID: 22420639
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Tobacco industry denormalisation as a tobacco control intervention: a review.
Authors: Malone RE, Grundy Q, Bero LA
Source: Tob Control, 2012 Mar;21(2), p. 162-70.
PMID: 22345240
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Quid pro quo: tobacco companies and the black press.
Authors: McCandless PM, Yerger VB, Malone RE
Source: Am J Public Health, 2012 Apr;102(4), p. 739-50.
EPub date: 2011 Nov 28.
PMID: 21852652
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Whose butt is it? tobacco industry research about smokers and cigarette butt waste.
Authors: Smith EA, Novotny TE
Source: Tob Control, 2011 May;20 Suppl 1, p. i2-9.
PMID: 21504919
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British American Tobacco's partnership with Earthwatch Europe and its implications for public health.
Authors: McDaniel PA, Malone RE
Source: Glob Public Health, 2012;7(1), p. 14-28.
EPub date: 2011 May 24.
PMID: 21347934
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Covering their butts: responses to the cigarette litter problem.
Authors: Smith EA, McDaniel PA
Source: Tob Control, 2011 Mar;20(2), p. 100-6.
EPub date: 2010 Oct 21.
PMID: 20966130
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"I'll be your cigarette--light me up and get on with it": examining smoking imagery on YouTube.
Authors: Forsyth SR, Malone RE
Source: Nicotine Tob Res, 2010 Aug;12(8), p. 810-6.
EPub date: 2010 Jul 15.
PMID: 20634267
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The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation.
Authors: Apollonio DE, Malone RE
Source: Am J Public Health, 2010 Jul;100(7), p. 1188-201.
EPub date: 2010 May 13.
PMID: 20466965
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"Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now.
Authors: Tesler LE, Malone RE
Source: Am J Public Health, 2010 Jul;100(7), p. 1174-88.
EPub date: 2010 May 13.
PMID: 20466958
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Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women.
Authors: McDaniel PA, Malone RE
Source: Women Health, 2009 Jul-Aug;49(5), p. 441-74.
PMID: 19851947
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Contact me soon!!! Confidential, risk-free opportunity!
Authors: Malone RE, Smith EA
Source: Tob Control, 2009 Aug;18(4), p. 249.
PMID: 19633140
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The role of corporate credibility in legitimizing disease promotion.
Authors: McDaniel PA, Malone RE
Source: Am J Public Health, 2009 Mar;99(3), p. 452-61.
EPub date: 2008 Dec 23.
PMID: 19106419
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Philip Morris's health information web site appears responsible but undermines public health.
Authors: Smith EA, Malone RE
Source: Public Health Nurs, 2008 Nov-Dec;25(6), p. 554-64.
PMID: 18950420
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Turning negative into positive: public health mass media campaigns and negative advertising.
Authors: Apollonio DE, Malone RE
Source: Health Educ Res, 2009 Jun;24(3), p. 483-95.
EPub date: 2008 Oct 23.
PMID: 18948569
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Corporate philanthropy, lobbying, and public health policy.
Authors: Tesler LE, Malone RE
Source: Am J Public Health, 2008 Dec;98(12), p. 2123-33.
EPub date: 2008 Oct 15.
PMID: 18923118
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"Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy.
Authors: Yang JS, Malone RE
Source: Tob Control, 2008 Dec;17(6), p. 391-8.
EPub date: 2008 Oct 9.
PMID: 18845623
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"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies.
Authors: McDaniel PA, Malone RE
Source: Tob Control, 2007 Dec;16(6), p. e7.
PMID: 18048597
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