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Grant Details

Grant Number: 5U01CA154254-02 Interpret this number
Primary Investigator: Emery, Sherry
Organization: University Of Illinois At Chicago
Project Title: Tobacco Control in a Rapidly Changing Media Environment
Fiscal Year: 2012
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Abstract

DESCRIPTION (provided by applicant): The proposed research focuses on the role of mass media in state and community tobacco control efforts. The overarching goals of the proposed project are a) to develop an understanding of the amount and variety of tobacco-related information that both smokers and nonsmokers encounter across media platforms, and b) to analyze the relationships between that information and attitudes, beliefs and smoking behavior. This research is critically important for state and community tobacco control efforts because the mass media landscape has fundamentally transformed over the past five years, to include platforms such as increasingly sophisticated internet marketing and advertising strategies, social networking (e.g., facebook, twitter, and youtube), mobile messaging, and the growing fragmentation of traditional broadcast media. As a result, the amount and variety of pro- and anti-tobacco information available across media platforms has proliferated. Yet, there is very little detailed public information available about which new media is commonly used, or how much they are used across demographic groups. In addition, little is known about the extent to which smokers and non-smokers are exposed to pro- and anti-tobacco information, or how much tobacco-related information seeking and exchange is conducted across media platforms. The proposed research will conduct the first large-scale survey on new media consumption, exposure to smoking-related advertising and information seeking and exchange related to smoking/quitting across traditional and new media platforms. By combining existing data on exposure to smoking-related messages on TV, with new data collected as part of the proposed research, this project will provide the first comprehensive description of the amount and variety of pro- and anti-tobacco information that smokers and non-smokers encounter passively, and which they actively seek out and exchange. With these data, we will be able to explore whether, and the extent to which, smoking-related information delivered across various media platforms is associated with attitudes and smoking behaviors. Further, these data will enable us to examine whether and how the various type's tobacco-related information and media interact with each other.

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Publications

Effects of advertisements on smokers' interest in trying e-cigarettes: the roles of product comparison and visual cues.
Authors: Pepper JK, Emery SL, Ribisl KM, Southwell BG, Brewer NT
Source: Tob Control, 2014 Jul;23 Suppl 3, p. iii31-6.
PMID: 24935896
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A cross-sectional examination of marketing of electronic cigarettes on Twitter.
Authors: Huang J, Kornfield R, Szczypka G, Emery SL
Source: Tob Control, 2014 Jul;23 Suppl 3, p. iii26-30.
PMID: 24935894
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Wanna know about vaping? Patterns of message exposure, seeking and sharing information about e-cigarettes across media platforms.
Authors: Emery SL, Vera L, Huang J, Szczypka G
Source: Tob Control, 2014 Jul;23 Suppl 3, p. iii17-25.
PMID: 24935893
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Rapidly increasing promotional expenditures for e-cigarettes.
Authors: Kornfield R, Huang J, Vera L, Emery SL
Source: Tob Control, 2014 Apr 30;null, p. null.
EPub date: 2014 Apr 30.
PMID: 24789603
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How u.s. Adults find out about electronic cigarettes: implications for public health messages.
Authors: Pepper JK, Emery SL, Ribisl KM, Brewer NT
Source: Nicotine Tob Res, 2014 Aug;16(8), p. 1140-4.
EPub date: 2014 Apr 22.
PMID: 24755397
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Tobacco control in a changing media landscape: how tobacco control programs use the internet.
Authors: Emery S, Aly EH, Vera L, Alexander RL Jr
Source: Am J Prev Med, 2014 Mar;46(3), p. 293-6.
PMID: 24512869
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US consumer interest in non-cigarette tobacco products spikes around the 2009 federal tobacco tax increase.
Authors: Jo CL, Ayers JW, Althouse BM, Emery S, Huang J, Ribisl KM
Source: Tob Control, 2014 Feb 5;null, p. null.
EPub date: 2014 Feb 5.
PMID: 24500270
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Content characteristics driving the diffusion of antismoking messages: implications for cancer prevention in the emerging public communication environment.
Authors: Kim HS, Lee S, Cappella JN, Vera L, Emery S
Source: J Natl Cancer Inst Monogr, 2013 Dec;2013(47), p. 182-7.
PMID: 24395989
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Logistic Regression with Multiple Random Effects: A Simulation Study of Estimation Methods and Statistical Packages.
Authors: Kim Y, Choi YK, Emery S
Source: Am Stat, 2013 Aug 1;67(3), p. null.
PMID: 24288415
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Assessing the impact of the national smoking ban in indoor public places in china: evidence from quit smoking related online searches.
Authors: Huang J, Zheng R, Emery S
Source: PLoS One, 2013;8(6), p. e65577.
EPub date: 2013 Jun 11.
PMID: 23776504
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