||7R03CA130728-03 Interpret this number
||San Diego State University
||Susceptibility to Smoking Initiation Among Rural and Urban Young Chinese Women
6. Project Summary/Abstract
The University of California, Center for Tobacco Control Research and Education (CTCRE) and the Peking
Union Medical College (PUMC) propose a collaborative research project to understand differences in
behavioral risk factors for smoking among rural versus urban Chinese women aged 14-24 years old. This
study involves surveys of high school- and college-attending young women in 10 Chinese Provinces. We
will use school networks already established by PUMC researchers and the Chinese Center for Disease
Control and Prevention (CDC) in these Provinces to access young women and to interview them about
their knowledge, attitudes, and intentions to smoke cigarettes. This study aims to understand not only the
risks for uptake of smoking by a well-recognized vulnerable population, but also the potential for prevention
programs that may head off a devastating new epidemic of smoking among young Chinese women.
Comparing rural and urban women will help understand the impacts of rapid urbanization now occurring in
China and the influence of globalization on smoking initiation among women. This study addresses NIH
priorities for Behavioral Research in Cancer Prevention and Control particularly on the etiology and
prevention of smoking in high-risk populations. Such research may lead to improved policies reflecting on
the Framework Convention on Tobacco Control commitments in which China is a signatory nation. 7. Project Narrative
This project is relevant to global public health in that it identifies a potential epidemic problem in a heretofore
low risk group. Given globalization and evidence from recent epidemiologic surveys showing increased
smoking prevalence among urban young women, this research is extraordinarily important to understand how
messages that have been identified in tobacco industry document research have penetrated new markets of
young women in China. Understanding these determinants more thoroughly will permit Peking Union Medical
College and its public health partners (such as Johns Hopkins Bloomberg School of Public Health, the
University of California, San Francisco School of Medicine, and the Chinese Center for Disease Control and
Prevention) to develop effective policies on advertising, promotion, public information, and regulation that may
prevent a rapid increase in smoking among young Chinese women. With newly available funding from Michael
Bloomberg (up to $10 million in support for interventions in China alone), this research will help China grapple
with a tough problem but with much improved resources. Data are necessary for these interventions to be
successful, and the research here will be used by numerous collaborating agencies.
Smoking among rural and urban young women in China.
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