Skip Navigation
National Institutes of Health: National Cancer Institute: Division of Cancer Control and Population Sciences
Grant Details

Grant Number: 5R01CA067850-09 Interpret this number
Primary Investigator: Fortmann, Stephen
Organization: Stanford University
Project Title: Impact of Retail Tobacco Advertising on Youth Smoking
Fiscal Year: 2008
Back to top


Abstract

DESCRIPTION (provided by applicant): Stores saturated with ads and promotions for cigarettes constitute a significant public health concern, especially for youth. Our previous longitudinal study, the Survey of Teen Opinions about Retail Environments (STORE Study), combined data from school-based surveys of approximately 2,100 middle school students at baseline and 12 months with in-store observations from a census of 53 stores in a California community. Results demonstrated that: (a) adolescents are widely exposed to ads and promotions for cigarettes at the point of sale; (b) stores where adolescents shopped frequently contained significantly more marketing materials and shelf space for cigarettes than other stores in the same community; (c) never smokers who reported at least weekly exposure to such marketing were almost twice as likely as other peers to report ever smoking after one year; and (d) the more exposure adolescents reported, the greater the chances of experimenting. This proposal seeks continued funding to better understand the relationship between adolescents' exposure to retail tobacco marketing and progression toward smoking. Specifically, the proposed research aims to conduct a follow-up survey of the STORE panel when the participants are in Grades 9-11, approximately 18 months since the panel was last surveyed in Grades 7-9, to test whether retail marketing exposure predicts current smoking and still predicts ever smoking. Additionally, it will test whether our previous results generalize to a different setting and population by surveying adolescents (Grades 6-8) at baseline, 12 months (Grades 7-9), and 30 months (Grades 9-11) in an urban community with a substantially larger proportion of African American youth. Given concerns about the tobacco industry's targeted marketing practices, a combination of data from in-store observations and student surveys will assess whether the nature, frequency, and impact of exposure to retail tobacco marketing is more problematic for African Americans than other youth. Secondary analyses will compare different process explanations for the influence of retail tobacco marketing on progression toward smoking. The proposed research would improve our understanding of the health risks associated with exposure to retail tobacco marketing and provide a scientific rationale for new policies to reduce it.

Back to top


Publications

A Longitudinal Study Of Exposure To Retail Cigarette Advertising And Smoking Initiation
Authors: Henriksen L. , Schleicher N.C. , Feighery E.C. , Fortmann S.P. .
Source: Pediatrics, 2010 Aug; 126(2), p. 232-8.
PMID: 20643725
Related Citations

Receptivity To Alcohol Marketing Predicts Initiation Of Alcohol Use
Authors: Henriksen L. , Feighery E.C. , Schleicher N.C. , Fortmann S.P. .
Source: The Journal Of Adolescent Health : Official Publication Of The Society For Adolescent Medicine, 2008 Jan; 42(1), p. 28-35.
PMID: 18155027
Related Citations

The Relationship Between Exposure To Alcohol Advertising In Stores, Owning Alcohol Promotional Items, And Adolescent Alcohol Use
Authors: Hurtz S.Q. , Henriksen L. , Wang Y. , Feighery E.C. , Fortmann S.P. .
Source: Alcohol And Alcoholism (oxford, Oxfordshire), 2007 Mar-Apr; 42(2), p. 143-9.
PMID: 17218364
Related Citations

An Evaluation Of Four Measures Of Adolescents' Exposure To Cigarette Marketing In Stores
Authors: Feighery E.C. , Henriksen L. , Wang Y. , Schleicher N.C. , Fortmann S.P. .
Source: Nicotine & Tobacco Research : Official Journal Of The Society For Research On Nicotine And Tobacco, 2006 Dec; 8(6), p. 751-9.
PMID: 17132522
Related Citations

Association Of Retail Tobacco Marketing With Adolescent Smoking
Authors: Henriksen L. , Feighery E.C. , Wang Y. , Fortmann S.P. .
Source: American Journal Of Public Health, 2004 Dec; 94(12), p. 2081-3.
PMID: 15569957
Related Citations

Reaching Youth At The Point Of Sale: Cigarette Marketing Is More Prevalent In Stores Where Adolescents Shop Frequently
Authors: Henriksen L. , Feighery E.C. , Schleicher N.C. , Haladjian H.H. , Fortmann S.P. .
Source: Tobacco Control, 2004 Sep; 13(3), p. 315-8.
PMID: 15333890
Related Citations