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Grant Details

Grant Number: 5R01CA067850-09 Interpret this number
Primary Investigator: Fortmann, Stephen
Organization: Stanford University
Project Title: Impact of Retail Tobacco Advertising on Youth Smoking
Fiscal Year: 2008
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Abstract

DESCRIPTION (provided by applicant): Stores saturated with ads and promotions for cigarettes constitute a significant public health concern, especially for youth. Our previous longitudinal study, the Survey of Teen Opinions about Retail Environments (STORE Study), combined data from school-based surveys of approximately 2,100 middle school students at baseline and 12 months with in-store observations from a census of 53 stores in a California community. Results demonstrated that: (a) adolescents are widely exposed to ads and promotions for cigarettes at the point of sale; (b) stores where adolescents shopped frequently contained significantly more marketing materials and shelf space for cigarettes than other stores in the same community; (c) never smokers who reported at least weekly exposure to such marketing were almost twice as likely as other peers to report ever smoking after one year; and (d) the more exposure adolescents reported, the greater the chances of experimenting. This proposal seeks continued funding to better understand the relationship between adolescents' exposure to retail tobacco marketing and progression toward smoking. Specifically, the proposed research aims to conduct a follow-up survey of the STORE panel when the participants are in Grades 9-11, approximately 18 months since the panel was last surveyed in Grades 7-9, to test whether retail marketing exposure predicts current smoking and still predicts ever smoking. Additionally, it will test whether our previous results generalize to a different setting and population by surveying adolescents (Grades 6-8) at baseline, 12 months (Grades 7-9), and 30 months (Grades 9-11) in an urban community with a substantially larger proportion of African American youth. Given concerns about the tobacco industry's targeted marketing practices, a combination of data from in-store observations and student surveys will assess whether the nature, frequency, and impact of exposure to retail tobacco marketing is more problematic for African Americans than other youth. Secondary analyses will compare different process explanations for the influence of retail tobacco marketing on progression toward smoking. The proposed research would improve our understanding of the health risks associated with exposure to retail tobacco marketing and provide a scientific rationale for new policies to reduce it.

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Publications

A longitudinal study of exposure to retail cigarette advertising and smoking initiation.
Authors: Henriksen L, Schleicher NC, Feighery EC, Fortmann SP
Source: Pediatrics, 2010 Aug;126(2), p. 232-8.
EPub date: 2010 Jul 19.
PMID: 20643725
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Receptivity to alcohol marketing predicts initiation of alcohol use.
Authors: Henriksen L, Feighery EC, Schleicher NC, Fortmann SP
Source: J Adolesc Health, 2008 Jan;42(1), p. 28-35.
EPub date: 2007 Oct 4.
PMID: 18155027
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The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, and adolescent alcohol use.
Authors: Hurtz SQ, Henriksen L, Wang Y, Feighery EC, Fortmann SP
Source: Alcohol Alcohol, 2007 Mar-Apr;42(2), p. 143-9.
EPub date: 2007 Jan 11.
PMID: 17218364
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An evaluation of four measures of adolescents' exposure to cigarette marketing in stores.
Authors: Feighery EC, Henriksen L, Wang Y, Schleicher NC, Fortmann SP
Source: Nicotine Tob Res, 2006 Dec;8(6), p. 751-9.
PMID: 17132522
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Association of retail tobacco marketing with adolescent smoking.
Authors: Henriksen L, Feighery EC, Wang Y, Fortmann SP
Source: Am J Public Health, 2004 Dec;94(12), p. 2081-3.
PMID: 15569957
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Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently.
Authors: Henriksen L, Feighery EC, Schleicher NC, Haladjian HH, Fortmann SP
Source: Tob Control, 2004 Sep;13(3), p. 315-8.
PMID: 15333890
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